Effortlessly track your cattle sale performance!

Want to keep track of your cattle sale performance? Our Automated Cattle Insights feature available on PRO Complete subscriptions is a powerful, yet easy to understand tool, that gives you an in-depth view of your livestock and overall farm performance (where recorded).

Get all your vital data at the click of a button, viewing animals purchased and sold in the period selected, Gross Margin, Gross Margin per day, Sale Price and Weight. Save yourself time and effortlessly monitor your cattle performance without the need for complicated Excel spreadsheets… although we have these too just in case you want further information!

You can identify trends, patterns and opportunities for improvement which helps make informed decisions. You can quickly see what animals are making money or losing money, helping you to buy animals at the right price that suits your farm.

Why use Automated Cattle Insights:

Here’s a breakdown of just a few of the key benefits:

No more guesswork

Quickly identify trends, patterns, and areas where you can improve. You can see at a glance which animals are making money (and which are losing it), so you can make smarter decisions when buying or selling cattle.

      Easy, visual reporting

      A clear, visual breakdown of your cattle’s performance. You’ll see detailed reports on:

        • Marin per day (Gross Margin divided by days on farm)
        • Margin per KF Dead Weight (Gross Margin divided by KG DW) – selling to processor
        • Sale Price per KG Dead Weight – selling to processor
        • Margin per KG Live Weight (Gross Margin divided by KG LW( – selling through market
        • Sale price per KG Live Weight – selling through market
        • Gross Margin (sale price less purchase price)

        Better buying decisions

        With clear insights into how your cattle are performing, you’ll know when you’re buying at the right price for your farm. This helps ensure that you’re not overpaying for animals that will only cost you money in the long run.

        Time-saving automation

        Forget about the manual paperwork and hours spent analysing spreadsheets. The automated insights do all the hard work for you. And if you’re into detail, you can still dive deeper into the numbers, but without all the stress!

        How Automated Insights work

        Email forwarding

        If you receive mart/factory dockets via email, simply forward the attachments to your unique Herdwatch email address. You can also add your Herdwatch Email Address to your account in your local mart to automatically receive electronic copies of your sales/purchase information into your Herdwatch account.

        All Irish Cattle and Dairy farmers have a Herdwatch email address as follows:

        herdnumber@herdwatch.email 

        You can view your emails in the management tile under ‘Email Inbox’

        Scan paper copies

        Alternatively, using our Document Scanning feature, you can take a paper copy of the dockets and scan them directly into the app.

        You can use your camera to scan the dockets and upload them into Herdwatch. Images are saved as PDFs. This will be useful when uploading purchase/sale documents that run onto more than one page as you can upload multiple pages at once.

        Read More about this: How to use the Document Scan feature

        Where to find Automated Insights in the app

        Insights
        Mobile App: Select ‘Performance’ ‘Insights’ Scroll to view all the tiles available to get a more in-depth view you can select any of the tiles to open another view Web Browser Version: Select ‘Performance’ ‘Insights’ You can then select any of the tiles to view more information  
        Animal Sales Report
        Mobile App: Select ‘Management’ ‘Reports’ ‘Animal Sale Performance’ Select from the list ‘Animal Sales Report’ , ‘Factory Sales Report’ or ‘Mart Sales Report’ Select the Dates and select ‘Run and view in-app’ or ‘Run and email the report’ Web Browser Version: On the Home Screen select ‘Management‘ ‘Reports’ ‘Animal Sale Performance’ Select from the list ‘Animal Sales Report’ , ‘Factory Sales Report’ or ‘Mart Sales Report’  
        Animal Profile
        Select ‘My Herd’ Select an animal to view their profile Scroll to ‘Financial’  

        The bottom line

        Automated Cattle Insights by Herdwatch is an incredibly simple tool that brings a whole new level of transparency and ease to monitoring your herd. It eliminates the stress of manual paperwork and spreadsheets, processing your sales and purchase data and giving you the insights you need to make better, more profitable decisions.

        By tracking key metrics like Gross Margin, Sale Price, and Live/Dead Weight, you’ll know exactly where your farm stands and where improvements are needed—ultimately leading to smarter buying and selling decisions. And all of this can be done on the go, from your phone or computer, making it easier than ever to stay on top of your cattle’s performance.