{"id":10808,"date":"2022-03-14T11:47:55","date_gmt":"2022-03-14T11:47:55","guid":{"rendered":"https:\/\/test.herdwatch.com\/case-studies\/farm-smart-new-sheep-management-tool-flockwatch-helping-farmers-become-more-profitable\/"},"modified":"2026-04-14T11:43:02","modified_gmt":"2026-04-14T11:43:02","slug":"farm-smart-new-sheep-management-tool-flockwatch-helping-farmers-become-more-profitable","status":"publish","type":"case-studies","link":"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-new-sheep-management-tool-flockwatch-helping-farmers-become-more-profitable\/","title":{"rendered":"Farm Smart: New sheep management tool, Flockwatch helping farmers become more profitable"},"content":{"rendered":"\n<div class=\"hw-case-study\">\n  <style>\n    .hw-case-study {\n      --hw-blue: #007dbf;\n      --hw-green: #b5c428;\n      --hw-navy: #001738;\n      --hw-card: #ffffff;\n      --hw-text: #1f2d2a;\n      --hw-border: #e3e9e6;\n      --hw-quote-bg: #f7faea;\n\n      font-family: 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Mayo \u2014 and use\n          <strong>Sheep by Herdwatch<\/strong> to turn performance data into\n          better decisions and more lambs.\n        <\/p>\n        <div class=\"hw-meta\">\n          <span class=\"hw-pill\">Lough Mask, Co. Mayo<\/span>\n          <span class=\"hw-pill\">300+ Ewes<\/span>\n          <span class=\"hw-pill\">Pedigree Bluefaced Leicester<\/span>\n          <span class=\"hw-pill\">Mayo Mule Producer Group<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Content -->\n    <div class=\"hw-content\">\n\n      <p>\n        Tom and Michael Staunton farm on the banks of Lough Mask in Co. Mayo \u2014\n        home to their flock, aptly named <strong>Mask View<\/strong>. The family\n        has a proud history of sheep farming spanning four generations. Today,\n        the farm runs over <strong>300 ewes<\/strong>, including a pedigree flock\n        of Bluefaced Leicesters and crossbred ewes producing mules as part of\n        the Mayo Mule Producer Group.\n      <\/p>\n\n      <p>\n        Tom took over from his father in the early 1980s. In the beginning, the\n        farm ran a mixed enterprise with both cattle and sheep. However, over\n        time he decided the land was better suited to sheep alone. As a result,\n        he focused entirely on building the flock \u2014 growing it year on year to\n        where it is today.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;We are always looking for ways to improve. We consider ourselves progressive sheep farmers with a strong emphasis on continuous improvement to ensure we become more profitable.&#8221;\n      <\/div>\n\n      <h2>Four generations of sheep farming \u2014 and the next step forward<\/h2>\n\n      <p>\n        Michael has been involved in sheep farming all his life. Furthermore, he\n        played an active role in the development of the Herdwatch sheep\n        management tool. That hands-on involvement gave him a clear sense of what\n        the app could offer \u2014 not just for the wider industry, but for his own\n        farm.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;Sheep farmers need an app like this. Sheep by Herdwatch will enable us to make better decisions \u2014 and when we make better decisions, we are going to have more lambs.&#8221;\n      <\/div>\n\n      <p>\n        Tom also points out something useful for existing Herdwatch users.\n        Sheep by Herdwatch works exactly the same way as the cattle app. The\n        features, the layout, the orange button \u2014 all identical. In other words,\n        if you already use Herdwatch, you can pick this up and use it on the\n        spot with no learning curve at all.\n      <\/p>\n\n      <div class=\"hw-video\">\n        <div class=\"hw-video-wrap\">\n          <iframe\n            src=\"https:\/\/www.youtube.com\/embed\/oyiB_BB99sI\"\n            title=\"Tom and Michael Staunton Lough Mask Co Mayo Sheep by Herdwatch case study\"\n            allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n            allowfullscreen>\n          <\/iframe>\n        <\/div>\n      <\/div>\n\n      <h2>From paper and Excel to Sheep by Herdwatch<\/h2>\n\n      <p>\n        Performance recording has always been a priority for the Stauntons.\n        However, doing it well was a time-consuming process. Before\n        <strong>Sheep by Herdwatch<\/strong>, all data was recorded on paper and\n        transferred into Excel spreadsheets. It was slow, prone to errors, and\n        difficult to interpret when decisions needed to be made.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;Before, it was all paper and Excel sheets \u2014 a tiresome process. You&#8217;d often get mixed up and it just wasn&#8217;t an efficient method of performance recording.&#8221;\n      <\/div>\n\n      <p>\n        Now, all the information they need is on their phones \u2014 accessible in\n        seconds. Consequently, decisions that previously took hours can be made\n        in minutes.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;To have all the information we need at our fingertips is invaluable. Being able to see all our sheep&#8217;s data on the spot allows us to make decisions in minutes when before it would have taken hours.&#8221;\n      <\/div>\n\n      <h2>Getting the flock into Sheep by Herdwatch with EID reader integration<\/h2>\n\n      <p>\n        Unlike cattle, sheep cannot be easily downloaded in bulk. With over 300\n        ewes, scanning the flock in manually would have been a significant task.\n        However, the EID reader integration in <strong>Sheep by Herdwatch<\/strong>\n        makes the process straightforward.\n      <\/p>\n\n      <p>\n        The EID reader connects to the app via Bluetooth in seconds. With sheep\n        in a race or shed, all Tom or Michael has to do is scan through them with\n        the reader and each ewe goes straight into the app. From there, the flock\n        can be grouped by rams, ewes, culled ewes, lambs, and more \u2014 making\n        medicine recording, breeding, and weighing far simpler.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;Connecting your EID reader is so simple \u2014 you just open Sheep by Herdwatch, click the Bluetooth button, select connect and there you have it. Getting your sheep in for the first time is just as easy. Scan through them in the race and they go straight into the app.&#8221;\n      <\/div>\n\n      <div class=\"hw-quote\">\n        &#8220;Identifying your sheep with EID reader integration is a lifesaver \u2014 scan any sheep and the profile pops up on the phone in front of you. It&#8217;s great.&#8221;\n      <\/div>\n\n      <h2>Error-free medicine recording<\/h2>\n\n      <div class=\"hw-inline\">\n        <img decoding=\"async\"\n          src=\"https:\/\/2865975.fs1.hubspotusercontent-na1.net\/hubfs\/2865975\/Scanning%20Medicine.png\"\n          alt=\"Scanning medicine with EID reader into Sheep by Herdwatch app at dosing time\"\n        \/>\n        <div class=\"hw-inline-text\">\n          <p>\n            Before Sheep by Herdwatch, dosing records were kept in a notebook. When\n            dosing 50 or 60 sheep at a time, keeping track of every tag number that\n            had been treated was almost impossible. As a result, records were often\n            incomplete and double-dosing was a genuine risk.\n          <\/p>\n          <p>\n            Now, with the EID reader connected, the process takes seconds. Pull up\n            the app, input the remedy being used, scan through the flock in the\n            race, and save. Every sheep that was treated is recorded \u2014 instantly\n            and accurately.\n          <\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"hw-quote\">\n        &#8220;Before, we&#8217;d be trying to dose 50 or 60 sheep at a time and recording every tag number that got treated was impossible \u2014 we&#8217;d always be missing a few and second-guessing whether we&#8217;d dosed a particular ewe. Now with Sheep by Herdwatch, you have the sheep in the race, pull up the app, input the remedy you&#8217;re using, and scan through the flock with the reader. Job done.&#8221;\n      <\/div>\n\n      <p>\n        In addition, all medicines purchased from the vet go straight into the\n        app. Therefore, when a Bord Bia audit arrives, the records are already\n        there \u2014 no scrambling, no preparation the night before.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;Bord Bia inspections were always a stressful time \u2014 scrambling for paperwork and finding records on the backs of bits of cardboard. Now we record everything as it comes in, and when the audit comes around we just print the reports from the app and hand them to the auditor. Job done. There&#8217;s no preparation the night before \u2014 everything is just ready to go.&#8221;\n      <\/div>\n\n      <h2>Breeding management \u2014 more lambs from the same ewes<\/h2>\n\n      <p>\n        For the Stauntons, the most important benefit of <strong>Sheep by\n        Herdwatch<\/strong> is what it does for their breeding programme. Managing\n        data through the full breeding cycle means they can identify their best\n        and worst performing animals \u2014 and make better decisions at the end of\n        each year.\n      <\/p>\n\n      <p>\n        At lambing, each lamb is matched to its sire and dam in seconds.\n        Throughout the year, weighing, scanning, lambing, and breeding records\n        are all captured in the app. As a result, at the end of the year the\n        Stauntons know exactly which rams worked best, which ewes performed, and\n        which animals need to be culled.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;At the end of the year, we are going to be able to make informed decisions \u2014 what ram worked best, what ewes worked best, was lameness an issue, all of it. The whole point is to weed out the poor performers. More lambs from the same ewes \u2014 that&#8217;s the key.&#8221;\n      <\/div>\n\n      <p>The key features Tom and Michael use include:<\/p>\n\n      <ul class=\"hw-feature-list\">\n        <li>EID reader integration \u2014 scan ewes and lambs directly into the app<\/li>\n        <li>Lambing records \u2014 match sire, dam, and lamb data in seconds<\/li>\n        <li>Flock grouping \u2014 split ewes by ram, breeding group, or management task<\/li>\n        <li>Medicine recording \u2014 scan and record treatments at dosing time<\/li>\n        <li>Weighing and performance reports \u2014 track individual and group gains<\/li>\n        <li>Bord Bia inspection reports \u2014 generated instantly from the app<\/li>\n      <\/ul>\n\n      <div class=\"hw-tip-box\">\n        <div class=\"hw-tip-label\">Getting started with Sheep by Herdwatch<\/div>\n        <p>Sheep by Herdwatch is available inside the Herdwatch app. To get started:<\/p>\n        <ol class=\"hw-steps\">\n          <li>Download the <strong>free Herdwatch app<\/strong> from the App Store or Google Play.<\/li>\n          <li>Select <strong>&#8220;Sheep&#8221;<\/strong> to access the Sheep by Herdwatch features.<\/li>\n        <\/ol>\n      <\/div>\n\n      <p>\n        You can read more real farmer stories on our\n        <a href=\"\/case-studies\/\">farm case studies page<\/a>.\n      <\/p>\n\n      <!-- CTA -->\n      <div class=\"hw-cta\">\n        <h3>More lambs from the same ewes \u2014 that&#8217;s the key<\/h3>\n\n        <p class=\"hw-cta-main\">\n          <strong>Sheep by Herdwatch<\/strong> helps sheep farmers like Tom and\n          Michael turn performance data into better decisions \u2014 from lambing\n          and breeding through to Bord Bia compliance and medicine records.\n        <\/p>\n\n        <p class=\"hw-cta-quote\">\n          &#8220;Sheep by Herdwatch is going to make life so much easier for us.&#8221;\n        <\/p>\n\n        <p class=\"hw-cta-join\">\n          Join Tom, Michael, and thousands of other sheep farmers using\n          Herdwatch to save time on paperwork and build a more profitable flock.\n        <\/p>\n\n        <div class=\"hw-cta-buttons\">\n          <a class=\"hw-btn hw-btn-primary\" href=\"https:\/\/herdwatchng.app.link\/MeKoA6VaqKb\" target=\"_blank\" rel=\"noopener\">\n            Download the Free App\n          <\/a>\n          <a class=\"hw-btn hw-btn-secondary\" href=\"https:\/\/www.herdwatch.com\/en-ie\/price\/\" target=\"_blank\" rel=\"noopener\">\n            Request an Instant Quote\n          <\/a>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the first of our Flockwatch Farm Smart series we visit father &amp; son team Tom &amp; Michael Staunton on the banks of Lough Mask, County Mayo. Michael is no stranger to the Flockwatch app having played a major role in the production of the brand new sheep management tool as part of the Flockwatch team.<\/p>\n","protected":false},"author":1,"featured_media":10809,"menu_order":0,"template":"","case-studies_category":[289],"case-studies_tag":[196,208,231,238,291],"location":[236,245,306],"class_list":["post-10808","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies_category-sheep","case-studies_tag-agriculture","case-studies_tag-case-study","case-studies_tag-farming","case-studies_tag-gb-ni","case-studies_tag-sheep","location-gb","location-ie","location-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sheep Management App Ireland: Tom &amp; Michael Staunton | Herdwatch<\/title>\n<meta name=\"description\" content=\"See how Mayo sheep farmers Tom and Michael Staunton use the Sheep by 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