{"id":10812,"date":"2022-01-28T00:45:00","date_gmt":"2022-01-28T00:45:00","guid":{"rendered":"https:\/\/test.herdwatch.com\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/"},"modified":"2026-04-14T15:18:51","modified_gmt":"2026-04-14T15:18:51","slug":"farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary","status":"publish","type":"case-studies","link":"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/","title":{"rendered":"Farm Smart: Cashel Blue Cheese &#8211; Made, Matured, Graded &amp; Selected in Co. Tipperary"},"content":{"rendered":"\n<div class=\"hw-case-study\">\n  <style>\n    .hw-case-study {\n      --hw-blue: #007dbf;\n      --hw-green: #b5c428;\n      --hw-navy: #001738;\n      --hw-card: #ffffff;\n      --hw-text: #1f2d2a;\n      --hw-border: #e3e9e6;\n      --hw-quote-bg: #f7faea;\n\n      font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n      color: var(--hw-text);\n      line-height: 1.75;\n      margin: 24px 0;\n    }\n\n    .hw-case-study * {\n      box-sizing: border-box;\n    }\n\n    .hw-wrap {\n      max-width: 820px;\n      margin: 0 auto;\n      padding: 0 20px;\n    }\n\n    .hw-hero {\n      background: linear-gradient(135deg, var(--hw-navy), var(--hw-blue));\n      color: #fff;\n      border-radius: 18px;\n      margin-bottom: 24px;\n      overflow: hidden;\n    }\n\n    .hw-hero-inner {\n      padding: 42px 34px;\n    }\n\n    .hw-kicker {\n      font-size: 12px;\n      font-weight: 800;\n      letter-spacing: .12em;\n      text-transform: uppercase;\n      color: var(--hw-green);\n      margin-bottom: 14px;\n    }\n\n    .hw-subhead {\n      font-size: 17px;\n      color: rgba(255,255,255,0.95);\n      margin: 0;\n    }\n\n    .hw-subhead strong {\n      color: #ffffff;\n    }\n\n    .hw-meta {\n      margin-top: 20px;\n      display: flex;\n      gap: 10px;\n      flex-wrap: wrap;\n    }\n\n    .hw-pill {\n      background: rgba(255,255,255,0.14);\n      padding: 7px 13px;\n      border-radius: 999px;\n      font-size: 13px;\n      color: #fff;\n    }\n\n    .hw-content {\n      background: var(--hw-card);\n      padding: 30px;\n      border-radius: 18px;\n      border: 1px solid var(--hw-border);\n    }\n\n    .hw-content p {\n      margin: 0 0 18px;\n      font-size: 17px;\n    }\n\n    .hw-content h2 {\n      color: var(--hw-navy);\n      margin: 30px 0 12px;\n      font-size: 24px;\n      line-height: 1.3;\n    }\n\n    .hw-content strong {\n      color: var(--hw-navy);\n      font-weight: 700;\n    }\n\n    .hw-quote {\n      border-left: 4px solid var(--hw-green);\n      background: var(--hw-quote-bg);\n      padding: 16px 18px;\n      margin: 22px 0;\n      border-radius: 10px;\n      font-weight: 600;\n      color: var(--hw-navy);\n      font-size: 16px;\n    }\n\n    .hw-image {\n      margin: 24px 0 26px;\n    }\n\n    .hw-image img {\n      width: 100%;\n      height: auto;\n      display: block;\n      border-radius: 14px;\n    }\n\n    .hw-caption {\n      font-size: 14px;\n      color: #5f6b68;\n      margin-top: 8px;\n    }\n\n    .hw-video {\n      margin: 24px 0 26px;\n    }\n\n    .hw-video-wrap {\n      position: relative;\n      padding-bottom: 56.25%;\n      height: 0;\n      overflow: hidden;\n      border-radius: 14px;\n    }\n\n    .hw-video-wrap iframe {\n      position: absolute;\n      top: 0;\n      left: 0;\n      width: 100%;\n      height: 100%;\n      border: 0;\n      border-radius: 14px;\n    }\n\n    .hw-content a {\n      color: var(--hw-blue);\n      font-weight: 600;\n      text-decoration: none;\n    }\n\n    .hw-content a:hover {\n      text-decoration: underline;\n    }\n\n    .hw-inline {\n      display: flex;\n      gap: 24px;\n      align-items: flex-start;\n      margin: 26px 0;\n      flex-wrap: wrap;\n    }\n\n    .hw-inline img {\n      width: 280px;\n      flex-shrink: 0;\n      border-radius: 14px;\n      display: block;\n    }\n\n    .hw-inline .hw-inline-text {\n      flex: 1;\n      min-width: 220px;\n    }\n\n    .hw-inline .hw-inline-text p {\n      margin-top: 0;\n    }\n\n    .hw-feature-list {\n      background: var(--hw-quote-bg);\n      border: 1px solid var(--hw-border);\n      border-radius: 12px;\n      padding: 18px 20px;\n      margin: 20px 0 26px;\n      list-style: none;\n    }\n\n    .hw-feature-list li {\n      font-size: 16px;\n      color: var(--hw-text);\n      padding: 6px 0;\n      border-bottom: 1px solid var(--hw-border);\n      display: flex;\n      align-items: flex-start;\n      gap: 10px;\n    }\n\n    .hw-feature-list li:last-child {\n      border-bottom: none;\n    }\n\n    .hw-feature-list li::before {\n      content: \"\";\n      width: 8px;\n      height: 8px;\n      border-radius: 50%;\n      background: var(--hw-green);\n      flex-shrink: 0;\n      margin-top: 7px;\n    }\n\n    .hw-cta {\n      background: linear-gradient(135deg, #007dbf, #001738);\n      color: #ffffff !important;\n      padding: 28px;\n      border-radius: 18px;\n      margin-top: 30px;\n    }\n\n    .hw-cta h3,\n    .hw-cta p,\n    .hw-cta strong,\n    .hw-cta em,\n    .hw-cta span {\n      color: #ffffff !important;\n    }\n\n    .hw-cta h3 {\n      font-size: 26px;\n      margin: 0 0 12px;\n      font-weight: 800;\n      line-height: 1.2;\n    }\n\n    .hw-cta-main {\n      font-size: 17px;\n      margin: 0 0 14px;\n      color: rgba(255,255,255,0.92) !important;\n    }\n\n    .hw-cta-quote {\n      font-size: 16px;\n      font-style: italic;\n      color: rgba(255,255,255,0.88) !important;\n      margin: 0 0 14px;\n    }\n\n    .hw-cta-join {\n      font-size: 16px;\n      margin: 0 0 20px;\n      color: rgba(255,255,255,0.94) !important;\n    }\n\n    .hw-cta-buttons {\n      display: flex;\n      gap: 12px;\n      flex-wrap: wrap;\n    }\n\n    .hw-btn {\n      display: inline-block;\n      padding: 12px 20px;\n      border-radius: 999px;\n      text-decoration: none;\n      font-weight: 700;\n    }\n\n    .hw-btn-primary {\n      background: var(--hw-green);\n      color: var(--hw-navy) !important;\n    }\n\n    .hw-btn-secondary {\n      border: 2px solid rgba(255,255,255,0.6);\n      color: #fff !important;\n      background: transparent;\n    }\n\n    .hw-btn-secondary:hover {\n      background: rgba(255,255,255,0.08);\n    }\n\n    @media (max-width: 640px) {\n      .hw-wrap { padding: 0 14px; }\n      .hw-hero-inner { padding: 28px 20px; }\n      .hw-content { padding: 22px; }\n      .hw-content p { font-size: 16px; }\n      .hw-content h2 { font-size: 22px; }\n      .hw-inline { flex-direction: column; }\n      .hw-inline img { width: 100%; }\n    }\n  <\/style>\n\n  <div class=\"hw-wrap\">\n\n    <!-- Hero -->\n    <div class=\"hw-hero\">\n      <div class=\"hw-hero-inner\">\n        <div class=\"hw-kicker\">Farmer Case Study<\/div>\n        <p class=\"hw-subhead\">\n          <strong>Pat Morrissey<\/strong> has managed the herd at\n          Cashel Blue Cheese in Co. Tipperary for over 35 years \u2014 and has\n          relied on Herdwatch to keep calf registrations, medicine records,\n          and Bord Bia compliance running smoothly the whole time.\n        <\/p>\n        <div class=\"hw-meta\">\n          <span class=\"hw-pill\">Beechmount, Co. Tipperary<\/span>\n          <span class=\"hw-pill\">140 Pedigree Holstein Friesians<\/span>\n          <span class=\"hw-pill\">All-Year-Round Calving<\/span>\n          <span class=\"hw-pill\">Cashel Blue Cheese<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Content -->\n    <div class=\"hw-content\">\n\n      <p>\n        Cashel Blue Cheese is one of Ireland&#8217;s most celebrated farmhouse\n        products. It is made by hand on the same 200-acre farm in Co. Tipperary\n        where it was first created \u2014 and the quality of the milk that goes into\n        it is everything. That is why farm manager\n        <strong>Pat Morrissey<\/strong> leaves nothing to chance.\n      <\/p>\n\n      <p>\n        Pat has managed the herd at Cashel Blue since 1988. Over that time, he\n        has upgraded the herd to full pedigree and improved milk quality and\n        volume. As a result, he has built a farm operation that underpins one of\n        Ireland&#8217;s most recognised cheese brands. Herdwatch has been part of how\n        he runs it for over a decade.\n      <\/p>\n\n      <div class=\"hw-image\">\n        <img decoding=\"async\"\n          src=\"https:\/\/herdwatch.com\/en-ie\/wp-content\/uploads\/sites\/2\/2024\/07\/Cashel-Blue.webp\"\n          alt=\"Pat Morrissey farm manager Cashel Blue Cheese Tipperary pedigree Holstein Friesian herd Herdwatch\"\n        \/>\n        <div class=\"hw-caption\">Beechmount Farm, Co. Tipperary \u2014 home of the Cashel Blue Cheese farm team.<\/div>\n      <\/div>\n\n      <h2>Behind the cheese: a 200-acre Tipperary dairy farm<\/h2>\n\n      <p>\n        Cashel Blue was created in 1984 by Jane and Louis Grubb at a time when\n        softer blue cheeses were a rarity in the English-speaking world. Today,\n        in the hands of the second generation \u2014 Jane and Louis&#8217;s daughter Sarah\n        and her husband Sergio \u2014 it is still made entirely by hand on the same\n        farm, employing over 38 people.\n      <\/p>\n\n      <p>\n        The farm and cheese operation work hand in hand. Around a third of the\n        milk comes from the farm&#8217;s own pedigree Cashel Blue herd. Meanwhile, the\n        remainder is sourced from local farms within a 25km radius. In addition,\n        all milk must come from grass-fed cows during the growing season.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;The quality of milk and animal welfare is key to good cheesemaking \u2014 keeping happy girls is paramount to the success of the business.&#8221;\n      <\/div>\n\n      <h2>Pat&#8217;s herd \u2014 35 years of continuous improvement<\/h2>\n\n      <p>\n        Cashel Blue&#8217;s herd runs around <strong>140 pedigree Holstein\n        Friesians<\/strong> on an all-year-round calving system. Pat breeds\n        all his own replacements and keeps some bulls for sale, while also\n        rearing surplus Friesian bull calves for weanling sale.\n      <\/p>\n      <p>\n        Around 80% of calving is in winter and 20% in spring \u2014 a deliberate\n        decision to supply winter milk when volumes across the region are low.\n        To support that, Pat invested in a new shed with fully automatic\n        scrapers. Notably, the milking machine has not stopped a single day\n        in 33 years.\n      <\/p>\n\n      <p>\n        Cell count is critical on a cheese farm. As a result, Pat monitors it\n        closely and uses Herdwatch&#8217;s animal history and milk records to identify\n        cows with persistent issues. Currently sitting around 60\u201370, he works\n        to keep it as low as possible \u2014 and breeding decisions are made with\n        that in mind.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;When you click on an individual cow and see that she has a constant problem with cell counts \u2014 she obviously needs to be looked at. You can go into her breeding, see what cross you want to come in with, and the bulls are very easy to access in the app.&#8221;\n      <\/div>\n\n      <h2>How Pat found Herdwatch \u2014 and why he signed up on the spot<\/h2>\n\n      <p>\n        Pat first came across Herdwatch at the FRS stand at the National\n        Ploughing Championships around 2014 or 2015. He describes himself as a\n        &#8220;mature gentleman&#8221; who is not the most tech-savvy \u2014 but one look at the\n        app told him it was different.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;I looked at the app and said \u2014 I could actually have a go at that. Signed up that day. It was very easy.&#8221;\n      <\/div>\n\n      <h2>Calf registration \u2014 done at the calf&#8217;s side, in seconds<\/h2>\n\n      <p>\n        Running an all-year-round calving herd means Pat can have 15 or 16 cows\n        calving on any given night. Previously, that meant writing everything\n        down on paper and transferring it later \u2014 a slow, error-prone process.\n        Now it is done on the spot.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;As soon as I tag a calf, I go to Herdwatch, scan the tag, put it in \u2014 and sometimes I might not have internet, but it stores for me until I&#8217;m ready and sends it off when it connects. I don&#8217;t make mistakes with it either, because it doesn&#8217;t allow you to send through a wrong registration. That&#8217;s one thing I really like about it.&#8221;\n      <\/div>\n\n      <div class=\"hw-quote\">\n        &#8220;We would have been writing things down on bits of paper and transferring them from one place to another before. It is now done in less than 30 seconds on my phone.&#8221;\n      <\/div>\n\n      <h2>Medicine recording and group treatments<\/h2>\n\n      <p>\n        As soon as Pat purchases anything from the vet or co-op, he scans it\n        immediately into Herdwatch. In addition, he uses the group feature\n        extensively \u2014 grouping the herd into bulls, heifers, milking cows, and\n        dry cows. When a group is treated, all animals in that group are recorded\n        in one action.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;When I use a treatment \u2014 dosing, whatever the case may be \u2014 I just go in, select Group One or Group Two were treated, and it automatically comes up. Once I get the printout, it shows me every animal. I find it very easy to work with.&#8221;\n      <\/div>\n\n      <p>\n        Furthermore, the offline capability means Pat can record in the shed at\n        night without worrying about signal. Everything syncs automatically when\n        connectivity returns.\n      <\/p>\n\n      <h2>Bord Bia compliance and animal history<\/h2>\n\n      <p>\n        Operating under the Bord Bia Quality Assurance Scheme and strict\n        Department testing, Pat has to maintain records at the highest standard.\n        Consequently, Herdwatch has made that process straightforward \u2014 and\n        audit day far less stressful.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;There&#8217;s nothing worse than losing a bit of paper with information on it and trying to go off memory when it comes to audits. With Herdwatch, it&#8217;s all saved in one place and you have peace of mind when they come.&#8221;\n      <\/div>\n\n      <p>\n        Beyond compliance, the animal history feature has also proved its value\n        in everyday practical moments. For instance, Pat recalls being in the\n        yard selling bulls when a buyer asked the age of one of them. Rather\n        than running in to find a book, he simply opened Herdwatch.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;Rather than running in to get a book, I just picked out my phone and went down through it \u2014 &#8216;Oh yeah, he&#8217;s seven months and a few days.&#8217; It&#8217;s very easy when you have something like that at your hand.&#8221;\n      <\/div>\n\n      <p>Pat uses Herdwatch across the full range of daily farm tasks:<\/p>\n\n      <ul class=\"hw-feature-list\">\n        <li>Calf registration \u2014 scanned and submitted at the calf&#8217;s side<\/li>\n        <li>Medicine recording \u2014 scanned at purchase, grouped at treatment<\/li>\n        <li>Animal history \u2014 full records including EBI, sire, and milk data<\/li>\n        <li>Bord Bia compliance reports \u2014 generated from year-round records<\/li>\n        <li>Breeding decisions \u2014 using SCC history and milk performance data<\/li>\n        <li>Animal movements \u2014 quick and paperless<\/li>\n      <\/ul>\n\n      <h2>Watch Pat&#8217;s story<\/h2>\n\n      <p>\n        In his own words, Pat walks through how Herdwatch fits into the daily\n        running of the Cashel Blue herd \u2014 from calving at night to Bord Bia\n        audits and breeding decisions.\n      <\/p>\n\n      <div class=\"hw-video\">\n        <div class=\"hw-video-wrap\">\n          <iframe\n            src=\"https:\/\/www.youtube.com\/embed\/lhmhq3FUv4A\"\n            title=\"Pat Morrissey Cashel Blue Cheese Tipperary Herdwatch farm case study\"\n            allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n            allowfullscreen>\n          <\/iframe>\n        <\/div>\n      <\/div>\n\n      <p>\n        You can read more real farmer stories on our\n        <a href=\"\/case-studies\/\">farm case studies page<\/a>.\n      <\/p>\n\n      <!-- CTA -->\n      <div class=\"hw-cta\">\n        <h3>Farm records as reliable as the cheese<\/h3>\n\n        <p class=\"hw-cta-main\">\n          For Pat, Herdwatch is not just a record-keeping tool \u2014 it is what\n          gives him <strong>confidence that nothing gets missed<\/strong> on a\n          farm where milk quality, compliance, and animal welfare are all\n          critical to the product going out the door.\n        <\/p>\n\n        <p class=\"hw-cta-quote\">\n          &#8220;I&#8217;ve recommended Herdwatch to a lot of people. They signed up and they&#8217;re all quite happy with it.&#8221;\n        <\/p>\n\n        <p class=\"hw-cta-join\">\n          Join Pat and over 22,000 farmers using Herdwatch to simplify farm\n          records, stay Bord Bia compliant, and make better decisions every day.\n        <\/p>\n\n        <div class=\"hw-cta-buttons\">\n          <a class=\"hw-btn hw-btn-primary\" href=\"https:\/\/herdwatchng.app.link\/MeKoA6VaqKb\" target=\"_blank\" rel=\"noopener\">\n            Download the Free App\n          <\/a>\n          <a class=\"hw-btn hw-btn-secondary\" href=\"https:\/\/www.herdwatch.com\/en-ie\/price\/\" target=\"_blank\" rel=\"noopener\">\n            Request an Instant Quote\n          <\/a>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Herdwatch is fully compliant with all quality assurance standards in Ireland &amp; the UK and allows farmers to record all remedy usage, register calves, cattle movements, breeding records and more on a simple to use app.<\/p>\n","protected":false},"author":1,"featured_media":10813,"menu_order":0,"template":"","case-studies_category":[215],"case-studies_tag":[196,208,217,220],"location":[236,245,306],"class_list":["post-10812","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies_category-cattle","case-studies_tag-agriculture","case-studies_tag-case-study","case-studies_tag-cows","case-studies_tag-dairy","location-gb","location-ie","location-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dairy Farm Management App Ireland: Pat Morrissey &amp; Cashel Blue | Herdwatch<\/title>\n<meta name=\"description\" content=\"See how Cashel Blue Cheese farm manager Pat Morrissey uses the Herdwatch dairy farm management app Ireland to register calves, track medicines and pass Bord Bia audits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dairy Farm Management App Ireland: Pat Morrissey &amp; Cashel Blue | Herdwatch\" \/>\n<meta property=\"og:description\" content=\"See how Cashel Blue Cheese farm manager Pat Morrissey uses the Herdwatch dairy farm management app Ireland to register calves, track medicines and pass Bord Bia audits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/\" \/>\n<meta property=\"og:site_name\" content=\"Herdwatch IE\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T15:18:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/herdwatch.com\/en-ie\/wp-content\/uploads\/sites\/2\/2023\/10\/Cashel-Blue-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"456\" \/>\n\t<meta property=\"og:image:height\" content=\"304\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/\",\"url\":\"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/\",\"name\":\"Dairy Farm Management App Ireland: Pat Morrissey & Cashel Blue | Herdwatch\",\"isPartOf\":{\"@id\":\"https:\/\/herdwatch.com\/en-ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/herdwatch.com\/en-ie\/wp-content\/uploads\/sites\/2\/2023\/10\/Cashel-Blue-1.png\",\"datePublished\":\"2022-01-28T00:45:00+00:00\",\"dateModified\":\"2026-04-14T15:18:51+00:00\",\"description\":\"See how Cashel Blue Cheese farm manager Pat Morrissey uses the Herdwatch dairy farm management app Ireland to register calves, track medicines and pass Bord Bia audits.\",\"breadcrumb\":{\"@id\":\"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/#primaryimage\",\"url\":\"https:\/\/herdwatch.com\/en-ie\/wp-content\/uploads\/sites\/2\/2023\/10\/Cashel-Blue-1.png\",\"contentUrl\":\"https:\/\/herdwatch.com\/en-ie\/wp-content\/uploads\/sites\/2\/2023\/10\/Cashel-Blue-1.png\",\"width\":456,\"height\":304,\"caption\":\"cashel blue cheese\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/herdwatch.com\/en-ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/herdwatch.com\/en-ie\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Farm Smart: Cashel Blue Cheese &#8211; Made, Matured, Graded &amp; Selected in Co. Tipperary\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/herdwatch.com\/en-ie\/#website\",\"url\":\"https:\/\/herdwatch.com\/en-ie\/\",\"name\":\"Herdwatch IE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/herdwatch.com\/en-ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dairy Farm Management App Ireland: Pat Morrissey & Cashel Blue | Herdwatch","description":"See how Cashel Blue Cheese farm manager Pat Morrissey uses the Herdwatch dairy farm management app Ireland to register calves, track medicines and pass Bord Bia audits.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/","og_locale":"en_US","og_type":"article","og_title":"Dairy Farm Management App Ireland: Pat Morrissey & Cashel Blue | Herdwatch","og_description":"See how Cashel Blue Cheese farm manager Pat Morrissey uses the Herdwatch dairy farm management app Ireland to register calves, track medicines and pass Bord Bia audits.","og_url":"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/","og_site_name":"Herdwatch IE","article_modified_time":"2026-04-14T15:18:51+00:00","og_image":[{"width":456,"height":304,"url":"https:\/\/herdwatch.com\/en-ie\/wp-content\/uploads\/sites\/2\/2023\/10\/Cashel-Blue-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/","url":"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/","name":"Dairy Farm Management App Ireland: Pat Morrissey & Cashel Blue | Herdwatch","isPartOf":{"@id":"https:\/\/herdwatch.com\/en-ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/#primaryimage"},"image":{"@id":"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/#primaryimage"},"thumbnailUrl":"https:\/\/herdwatch.com\/en-ie\/wp-content\/uploads\/sites\/2\/2023\/10\/Cashel-Blue-1.png","datePublished":"2022-01-28T00:45:00+00:00","dateModified":"2026-04-14T15:18:51+00:00","description":"See how Cashel Blue Cheese farm manager Pat Morrissey uses the Herdwatch dairy farm management app Ireland to register calves, track medicines and pass Bord Bia audits.","breadcrumb":{"@id":"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/#primaryimage","url":"https:\/\/herdwatch.com\/en-ie\/wp-content\/uploads\/sites\/2\/2023\/10\/Cashel-Blue-1.png","contentUrl":"https:\/\/herdwatch.com\/en-ie\/wp-content\/uploads\/sites\/2\/2023\/10\/Cashel-Blue-1.png","width":456,"height":304,"caption":"cashel blue cheese"},{"@type":"BreadcrumbList","@id":"https:\/\/herdwatch.com\/en-ie\/case-studies\/farm-smart-cashel-blue-cheese-made-matured-graded-selected-in-co-tipperary\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/herdwatch.com\/en-ie\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/herdwatch.com\/en-ie\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Farm Smart: Cashel Blue Cheese &#8211; Made, Matured, Graded &amp; Selected in Co. Tipperary"}]},{"@type":"WebSite","@id":"https:\/\/herdwatch.com\/en-ie\/#website","url":"https:\/\/herdwatch.com\/en-ie\/","name":"Herdwatch IE","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/herdwatch.com\/en-ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/herdwatch.com\/en-ie\/wp-json\/wp\/v2\/case-studies\/10812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herdwatch.com\/en-ie\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/herdwatch.com\/en-ie\/wp-json\/wp\/v2\/types\/case-studies"}],"author":[{"embeddable":true,"href":"https:\/\/herdwatch.com\/en-ie\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/herdwatch.com\/en-ie\/wp-json\/wp\/v2\/case-studies\/10812\/revisions"}],"predecessor-version":[{"id":19688,"href":"https:\/\/herdwatch.com\/en-ie\/wp-json\/wp\/v2\/case-studies\/10812\/revisions\/19688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/herdwatch.com\/en-ie\/wp-json\/wp\/v2\/media\/10813"}],"wp:attachment":[{"href":"https:\/\/herdwatch.com\/en-ie\/wp-json\/wp\/v2\/media?parent=10812"}],"wp:term":[{"taxonomy":"case-studies_category","embeddable":true,"href":"https:\/\/herdwatch.com\/en-ie\/wp-json\/wp\/v2\/case-studies_category?post=10812"},{"taxonomy":"case-studies_tag","embeddable":true,"href":"https:\/\/herdwatch.com\/en-ie\/wp-json\/wp\/v2\/case-studies_tag?post=10812"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/herdwatch.com\/en-ie\/wp-json\/wp\/v2\/location?post=10812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}