{"id":10846,"date":"2019-04-11T09:32:06","date_gmt":"2019-04-11T09:32:06","guid":{"rendered":"https:\/\/test.herdwatch.com\/case-studies\/make-the-blue-book-redundant-with-herdwatch\/"},"modified":"2026-04-17T14:11:59","modified_gmt":"2026-04-17T14:11:59","slug":"make-the-blue-book-redundant-with-herdwatch","status":"publish","type":"case-studies","link":"https:\/\/herdwatch.com\/en-ie\/case-studies\/make-the-blue-book-redundant-with-herdwatch\/","title":{"rendered":"Farm Smart: Make the blue book redundant with Herdwatch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 16px\"><a class=\"ek-link\" href=\"https:\/\/blog.herdwatch.com\/simple-solution-to-one-of-irelands-most-common-non-compliance-issues\" rel=\" noopener\"><\/a><\/span><\/p>\n\n\n\n<div class=\"hw-case-study\">\n  <style>\n    .hw-case-study {\n      --hw-blue: #007dbf;\n      --hw-green: #b5c428;\n      --hw-navy: #001738;\n      --hw-card: #ffffff;\n      --hw-text: #1f2d2a;\n      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22px; }\n      .hw-content p { font-size: 16px; }\n      .hw-content h2 { font-size: 22px; }\n    }\n  <\/style>\n\n  <div class=\"hw-wrap\">\n\n    <!-- Hero -->\n    <div class=\"hw-hero\">\n      <div class=\"hw-hero-inner\">\n        <div class=\"hw-kicker\">Farmer Case Study<\/div>\n        <p class=\"hw-subhead\">\n          Tipperary suckler farmer <strong>Brian Reidy<\/strong> manages an\n          80-acre weanling enterprise alongside a busy career as a farm\n          nutrition consultant \u2014 and relies on Herdwatch to keep the farm\n          running whether he is at home or abroad.\n        <\/p>\n        <div class=\"hw-meta\">\n          <span class=\"hw-pill\">Ballylooby, Co. Tipperary<\/span>\n          <span class=\"hw-pill\">Suckler to Weanling<\/span>\n          <span class=\"hw-pill\">Spring &amp; Autumn Calving<\/span>\n          <span class=\"hw-pill\">Herdwatch for 5 Years<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Content -->\n    <div class=\"hw-content\">\n\n      <p>\n        Brian Reidy and his father Pat run a suckler-to-weanling enterprise on\n        80 acres in Ballylooby, Co. Tipperary. The system is split\n        <strong>50:50 between spring and autumn calving<\/strong>. AI is used\n        in autumn and a stock bull runs with the spring-calving herd.\n        In addition to managing the farm, Brian works off-farm as a\n        farm nutrition consultant. He works mainly with dairy farmers in the\n        south of Ireland and also travels internationally. As a result,\n        having access to farm information from anywhere is not just a\n        convenience \u2014 it is essential.\n      <\/p>\n\n      <p>\n        Technology has always been central to how Brian manages both sides of\n        his life. He tries to use as much technology as possible to keep easy\n        access to his information at all times. Herdwatch has been part of\n        that approach for the last number of years.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;Since I started using Herdwatch, the blue book has been made redundant inside in the filing cabinet.&#8221;\n      <\/div>\n\n      <h2>24\/7 access to herd information \u2014 at home or abroad<\/h2>\n\n      <p>\n        Brian adopted Herdwatch on the farm five years ago. Since then, both\n        he and his father Pat have access to the same account. Brian uses his\n        phone and Pat uses both his phone and an iPad. Consequently, when\n        Brian is away on work, Pat can access all the herd information without\n        needing to make a phone call.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;My father uses the app all the time. If I&#8217;m away and he wants to access information, he can see exactly what I can see. He can see when a cow was inseminated and if she&#8217;s repeating, for example.&#8221;\n      <\/div>\n\n      <p>\n        This shared access has effectively eliminated the communication gap\n        that can arise when one person is off-farm. Furthermore, it means\n        Pat can act on information immediately \u2014 rather than waiting to pass\n        on a message or consult a notebook. Even simple questions like which\n        bull to use on a repeating cow are answered straight from the app,\n        without a phone call.\n      <\/p>\n\n      <p>\n        Scanning results are also visible to both. When cows have been scanned\n        at the appropriate time, Brian and Pat can both see which ones are\n        in-calf and whether the calf is likely to be a bull or heifer.\n        In particular, this helps Brian pinpoint cows that may have a more\n        difficult calving ahead.\n      <\/p>\n\n      <h2>Breeding season management \u2014 the Watchboard and heat detection<\/h2>\n\n      <p>\n        Breeding is one of the areas where Herdwatch makes the biggest\n        difference for Brian. The app flags cows that have not come into heat\n        since calving. Once a cow goes past 42 days without bulling, Brian\n        is alerted and can arrange scanning to investigate. Similarly, every\n        AI serve is recorded on the spot as it happens.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;When it comes to breeding, I use the feature that tells me the cows that haven&#8217;t come into heat since they calved. Once they&#8217;re gone more than 42 days, we look at intervention \u2014 I&#8217;ll scan those cows to see why they haven&#8217;t started bulling.&#8221;\n      <\/div>\n\n      <p>\n        In addition, the <strong>Watchboard feature<\/strong> is something\n        Brian finds particularly valuable during the breeding season.\n        Notifications appear each day flagging which cows are due their first\n        serve or due to repeat. Moreover, the Watchboard also highlights\n        cows approaching their calving date. This allows Brian to pen them\n        separately in the shed ahead of time.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;The Watchboard feature is very handy because it pinpoints what animals are likely to be repeating \u2014 and it also pinpoints the animals closest to calving, so I can pen them separately while they&#8217;re inside the shed.&#8221;\n      <\/div>\n\n      <h2>Remedy recording \u2014 scan the barcode and it is done<\/h2>\n\n      <p>\n        Recording remedies for Bord Bia inspections used to mean writing\n        everything into the blue book. Since switching to Herdwatch, that\n        process has been replaced entirely. Scanning the barcode on a medicine\n        box extracts all the relevant details automatically. These include\n        the expiry date, withdrawal period, and product information \u2014 all\n        straight into the app. Treatments can then be attributed to individual\n        animals or to a batch, as appropriate.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;Recording remedies in Herdwatch is so easy. You simply scan the barcode on the box and that extracts all the relevant information \u2014 the expiry date, the withdrawal period \u2014 straight onto the app.&#8221;\n      <\/div>\n\n      <h2>Replacement tag ordering \u2014 and ICBF replacement values at a glance<\/h2>\n\n      <p>\n        Spotting a missing tag used to mean making a note and dealing with it\n        later. Now, Brian simply opens Herdwatch on the spot. Whether he is\n        walking a field or passing the feed passage in winter, he can order\n        a batch of replacement tags directly through the app. The tags arrive\n        in the post without any further effort.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;When you&#8217;re strolling around the field and you see a cow has lost a tag, you can put it into Herdwatch straight away \u2014 or if you see it on the feed passage during the winter, you can order a batch of replacement tags through Herdwatch on the spot.&#8221;\n      <\/div>\n\n      <p>\n        In addition, Brian highlights a feature that has become particularly\n        useful in recent weeks \u2014 the <strong>replacement index value<\/strong>\n        now appears at the bottom of each animal&#8217;s homepage. As a result, he\n        no longer has to click through to ICBF separately to check the\n        replacement value of his heifers. Everything is visible in one place,\n        instantly.\n      <\/p>\n\n      <p>\n        Brian also gives regular feedback to the Herdwatch customer care team.\n        In his experience, responses are always quick and the team are\n        appreciative of suggestions \u2014 viewing farmer input as a way to\n        improve the app for everyone, not just the individual.\n      <\/p>\n\n      <p>Brian uses Herdwatch across all key areas of the farm:<\/p>\n\n      <ul class=\"hw-feature-list\">\n        <li>Shared herd access \u2014 father and son viewing the same records on any device<\/li>\n        <li>Heat detection alerts \u2014 cows flagged if not bulling after 42 days<\/li>\n        <li>AI recording \u2014 serves logged on the spot as they happen<\/li>\n        <li>Watchboard \u2014 daily reminders for first serves, repeats, and calving dates<\/li>\n        <li>Scanning results \u2014 in-calf status and bull\/heifer visible for each cow<\/li>\n        <li>Remedy recording \u2014 barcode scan extracts all details automatically<\/li>\n        <li>Replacement tag ordering \u2014 batch ordered from the field in seconds<\/li>\n        <li>ICBF replacement index \u2014 visible on each animal&#8217;s homepage, no separate login needed<\/li>\n        <li>Bord Bia compliance \u2014 all records in the app, blue book no longer needed<\/li>\n      <\/ul>\n\n      <h2>Watch Brian&#8217;s story<\/h2>\n\n      <p>\n        In the video below, Brian explains how Herdwatch fits into managing\n        a suckler farm alongside a demanding off-farm career \u2014 and why shared\n        access for his father has been one of the standout benefits.\n      <\/p>\n\n      <div class=\"hw-video\">\n        <div class=\"hw-video-wrap\">\n          <iframe\n            src=\"https:\/\/www.youtube.com\/embed\/1SrvfiSjWSM\"\n            title=\"Brian Reidy Ballylooby Co Tipperary suckler Herdwatch farm case study\"\n            allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n            allowfullscreen>\n          <\/iframe>\n        <\/div>\n      <\/div>\n\n      <p>\n        You can read more real farmer stories on our\n        <a href=\"\/case-studies\/\">farm case studies page<\/a>.\n      <\/p>\n\n      <!-- CTA -->\n      <div class=\"hw-cta\">\n        <h3>Manage your farm from anywhere \u2014 and never miss a beat<\/h3>\n\n        <p class=\"hw-cta-main\">\n          For Brian, Herdwatch means his father always has the information\n          he needs on farm \u2014 and Brian always has it wherever he is.\n          <strong>No phone calls. No notebooks or blue books.<\/strong>\n        <\/p>\n\n        <p class=\"hw-cta-quote\">\n          &#8220;Since I started using Herdwatch, the blue book has been made redundant inside in the filing cabinet.&#8221;\n        <\/p>\n\n        <p class=\"hw-cta-join\">\n          Join Brian and over 22,000 farmers using Herdwatch to simplify\n          farm records, improve breeding management, and stay Bord Bia\n          compliant every day.\n        <\/p>\n\n        <div class=\"hw-cta-buttons\">\n          <a class=\"hw-btn hw-btn-primary\" href=\"https:\/\/herdwatchng.app.link\/MeKoA6VaqKb\" target=\"_blank\" rel=\"noopener\">\n            Download the Free App\n          <\/a>\n          <a class=\"hw-btn hw-btn-secondary\" href=\"https:\/\/www.herdwatch.com\/en-ie\/price\/\" target=\"_blank\" rel=\"noopener\">\n            Request an Instant Quote\n          <\/a>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brian Reidy and his father Pat run a suckler-to-weanling enterprise on 80ac of land in Ballylooby, Co. Tipperary.<\/p>\n","protected":false},"author":1,"featured_media":10847,"menu_order":0,"template":"","case-studies_category":[215],"case-studies_tag":[],"location":[245],"class_list":["post-10846","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies_category-cattle","location-ie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Suckler Farm App Ireland: Brian Reidy&#039;s Story | Herdwatch<\/title>\n<meta name=\"description\" content=\"See how Tipperary suckler farmer Brian Reidy uses the Herdwatch suckler farm app Ireland to manage breeding, track remedies and run his farm remotely while working off-farm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herdwatch.com\/en-ie\/case-studies\/make-the-blue-book-redundant-with-herdwatch\/\" 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