{"id":10860,"date":"2018-11-26T15:48:45","date_gmt":"2018-11-26T15:48:45","guid":{"rendered":"https:\/\/test.herdwatch.com\/case-studies\/beef-and-dairy-farmer-uses-app-to-help-improve-herd-performance\/"},"modified":"2026-04-17T14:47:54","modified_gmt":"2026-04-17T14:47:54","slug":"beef-and-dairy-farmer-uses-app-to-help-improve-herd-performance","status":"publish","type":"case-studies","link":"https:\/\/herdwatch.com\/en-ie\/case-studies\/beef-and-dairy-farmer-uses-app-to-help-improve-herd-performance\/","title":{"rendered":"Farm Smart: Beef and Dairy Farmer uses App to help improve Herd Performance"},"content":{"rendered":"\n<div class=\"hw-case-study\">\n  <style>\n    .hw-case-study {\n      --hw-blue: #007dbf;\n      --hw-green: #b5c428;\n      --hw-navy: #001738;\n      --hw-card: #ffffff;\n      --hw-text: #1f2d2a;\n      --hw-border: #e3e9e6;\n      --hw-quote-bg: #f7faea;\n\n      font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, 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    <\/p>\n        <div class=\"hw-meta\">\n          <span class=\"hw-pill\">Gilmorton, Leicestershire<\/span>\n          <span class=\"hw-pill\">120 Dairy Cows<\/span>\n          <span class=\"hw-pill\">400+ Beef Cattle<\/span>\n          <span class=\"hw-pill\">60 Pedigree Shropshire Sheep<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Content -->\n    <div class=\"hw-content\">\n\n      <p>\n        Andy Webb farms a council holding at Usher Farm, near Gilmorton in\n        Leicestershire, together with his parents. The holding itself is 64\n        acres. In addition, Andy rents land in different blocks nearby and\n        contract farms other ground \u2014 running a total of\n        <strong>650 acres<\/strong> across several sites. With three separate\n        sets of buildings spread around the parish, having instant access to\n        records from his phone is not just a convenience \u2014 it is essential.\n      <\/p>\n\n      <div class=\"hw-stat-grid\">\n        <div class=\"hw-stat-card\">\n          <div class=\"hw-stat-number\">650<\/div>\n          <div class=\"hw-stat-label\">Total acres farmed<\/div>\n        <\/div>\n        <div class=\"hw-stat-card\">\n          <div class=\"hw-stat-number\">120<\/div>\n          <div class=\"hw-stat-label\">Milking cows<\/div>\n        <\/div>\n        <div class=\"hw-stat-card\">\n          <div class=\"hw-stat-number\">400+<\/div>\n          <div class=\"hw-stat-label\">Beef cattle on farm<\/div>\n        <\/div>\n        <div class=\"hw-stat-card\">\n          <div class=\"hw-stat-number\">60<\/div>\n          <div class=\"hw-stat-label\">Pedigree Shropshire sheep<\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"hw-image\">\n        <img decoding=\"async\"\n          src=\"https:\/\/herdwatch.com\/en-ie\/wp-content\/uploads\/sites\/2\/2023\/10\/DSC00503-1.jpg\"\n          alt=\"Andy Webb Leicestershire dairy beef farmer Usher Farm Gilmorton Herdwatch\"\n        \/>\n        <div class=\"hw-caption\">Andy Webb at Usher Farm, near Gilmorton, Leicestershire.<\/div>\n      <\/div>\n\n      <h2>Records from three sites \u2014 all on one phone<\/h2>\n\n      <p>\n        Andy uses Herdwatch primarily within the beef units, where it links\n        directly to <strong>BCMS<\/strong> \u2014 automatically updating records and\n        transferring them to his phone. Animals are sorted into age groups and\n        every record is accessible at the touch of a button. Consequently,\n        there is no need to return to the office to check a record mid-job.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;For me, with three sets of buildings and land around the parish, it&#8217;s perfect. I never have to waste time going back to the office to check the record of a particular animal \u2014 I just type in the last three numbers on the ear tag and I have access to all the information I need.&#8221;\n      <\/div>\n\n      <p>\n        Furthermore, the system works offline. As Andy points out, the\n        cloud-based approach means the app functions without an internet\n        connection \u2014 important on a farm spread across multiple sites where\n        signal is not always reliable.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;I always have my phone with me as I move around, so it&#8217;s the ideal place to store information. I love the fact that it&#8217;s cloud-based too \u2014 no need for an internet connection, it works offline.&#8221;\n      <\/div>\n\n      <h2>Weight recording \u2014 1.2kg per day or they move on<\/h2>\n\n      <p>\n        Getting herd performance right is central to how Andy manages his\n        beef enterprise. As a result, fattening cattle are weighed every month.\n        He targets a daily live weight gain of over <strong>1.2kg per day<\/strong>.\n        When an animal drops below that, it goes early. Those performing\n        particularly well are moved to a higher group. The weight recording\n        feature in Herdwatch makes identifying both straightforward.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;The weight recording on the app is excellent \u2014 it allows me to see the weight gain of any animal at the touch of a button. As I can print reports, we often sit down as a family and go through them over the dinner table.&#8221;\n      <\/div>\n\n      <p>\n        Each of the 400+ animals on the farm has its own individual record in\n        Herdwatch. Moreover, the time saved by having that information instantly\n        available rather than searching through paperwork has been significant.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;Herdwatch has made my job so much easier. It saves me so much time \u2014 and once you get used to it, it&#8217;s honestly very, very simple.&#8221;\n      <\/div>\n\n      <h2>The dairy herd \u2014 sexed semen, Holstein Friesians, and a Tesco supply chain<\/h2>\n\n      <p>\n        The dairy herd is served mainly by Holstein Friesian bulls. Friesian\n        bull calves go on a 12\u201314 month intensive indoor system. All heifers\n        are reared as replacements. This year, Andy used sexed semen \u2014 and\n        despite costing nearly twice the price, he felt it was well worthwhile.\n        Specifically, 18 of 20 heifers were in calf at first service.\n      <\/p>\n\n      <p>\n        Belgian Blue and Limousin genetics are also used on the dairy cows.\n        Those calves \u2014 heifers and steers \u2014 are grazed for 12 months before\n        coming inside to finish. They go to a local butcher on an 18\u201324 month\n        system depending on when they were born. Meanwhile, the Friesian bull\n        calves are sold to wholesalers and most end up with Tesco, the buyer\n        of Andy&#8217;s milk.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;The beef price is quite good at the moment \u2014 about 50p\/kg up on this time last year. But you have to keep your eye on it all the time. That&#8217;s where Herdwatch comes in \u2014 it makes my decision making much easier and much more effective.&#8221;\n      <\/div>\n\n      <p>Andy uses Herdwatch across the full operation:<\/p>\n\n      <ul class=\"hw-feature-list\">\n        <li>BCMS integration \u2014 records automatically transferred to his phone<\/li>\n        <li>Animal search \u2014 last three digits of ear tag gives instant full record<\/li>\n        <li>Age group sorting \u2014 animals organised efficiently across multiple sites<\/li>\n        <li>Monthly weight recording \u2014 daily gain tracked per animal, reports printable<\/li>\n        <li>Performance management \u2014 underperformers identified and acted on early<\/li>\n        <li>Individual animal records \u2014 every calf and lamb reared on farm has its own profile<\/li>\n        <li>Offline capability \u2014 works without internet connection across all sites<\/li>\n      <\/ul>\n\n      <p>\n        You can read more real farmer stories on our\n        <a href=\"\/case-studies\/\">farm case studies page<\/a>.\n      <\/p>\n\n      <!-- CTA -->\n      <div class=\"hw-cta\">\n        <h3>650 acres. 400 cattle. All on one phone.<\/h3>\n\n        <p class=\"hw-cta-main\">\n          For Andy, Herdwatch ties together a complex, multi-site operation \u2014\n          giving him <strong>instant access to every animal&#8217;s records<\/strong>\n          wherever he is on the farm, and the performance data he needs to make\n          better decisions faster.\n        <\/p>\n\n        <p class=\"hw-cta-quote\">\n          &#8220;It saves me so much time \u2014 and once you get used to it, it&#8217;s honestly very, very simple.&#8221;\n        <\/p>\n\n        <p class=\"hw-cta-join\">\n          Join Andy and over 22,000 farmers using Herdwatch to simplify farm\n          records, track herd performance, and make better decisions every day.\n        <\/p>\n\n        <div class=\"hw-cta-buttons\">\n          <a class=\"hw-btn hw-btn-primary\" href=\"https:\/\/herdwatchng.app.link\/MeKoA6VaqKb\" target=\"_blank\" rel=\"noopener\">\n            Download the Free App\n          <\/a>\n          <a class=\"hw-btn hw-btn-secondary\" href=\"https:\/\/www.herdwatch.com\/en-ie\/price\/\" target=\"_blank\" rel=\"noopener\">\n            Request an Instant Quote\n          <\/a>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Beef and Dairy Farmer uses App to help improve Herd Performance. A new farming app \u2013 Herdwatch \u2013  has made keeping and accessing records much easier for Leicestershire farmer Andy Webb.  It\u2019s helped him to record farm events on the go and improve Herd performance from the information.<\/p>\n","protected":false},"author":1,"featured_media":10861,"menu_order":0,"template":"","case-studies_category":[215],"case-studies_tag":[],"location":[306],"class_list":["post-10860","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies_category-cattle","location-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farm Management App UK: Andy Webb&#039;s Story | Herdwatch<\/title>\n<meta name=\"description\" content=\"See how Leicestershire farmer Andy Webb uses the Herdwatch farm management app UK to manage 650 acres, track cattle performance and access records across multiple sites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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