{"id":10880,"date":"2017-06-15T09:57:31","date_gmt":"2017-06-15T09:57:31","guid":{"rendered":"https:\/\/test.herdwatch.com\/case-studies\/using-an-app-to-get-top-marks-in-the-bord-bia-audit\/"},"modified":"2026-04-17T15:17:36","modified_gmt":"2026-04-17T15:17:36","slug":"using-an-app-to-get-top-marks-in-the-bord-bia-audit","status":"publish","type":"case-studies","link":"https:\/\/herdwatch.com\/en-ie\/case-studies\/using-an-app-to-get-top-marks-in-the-bord-bia-audit\/","title":{"rendered":"Farm Smart: Using An App To Get Top Marks In The Bord Bia Audit"},"content":{"rendered":"\n<div class=\"hw-case-study\">\n  <style>\n    .hw-case-study {\n      --hw-blue: #007dbf;\n      --hw-green: #b5c428;\n      --hw-navy: #001738;\n      --hw-card: #ffffff;\n      --hw-text: #1f2d2a;\n      --hw-border: #e3e9e6;\n      --hw-quote-bg: #f7faea;\n\n      font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n      color: var(--hw-text);\n      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Clare pedigree Limousin breeder <strong>Brian Kelly<\/strong>\n          of Leana Limousins recently received top marks in his Bord Bia\n          audit \u2014 and says Herdwatch has brought a huge change to his farming\n          life since he started using it three years ago.\n        <\/p>\n        <div class=\"hw-meta\">\n          <span class=\"hw-pill\">Kilnaboy, Co. Clare<\/span>\n          <span class=\"hw-pill\">40 Pedigree Limousin Cows<\/span>\n          <span class=\"hw-pill\">Leana Limousins<\/span>\n          <span class=\"hw-pill\">Top Marks \u2014 Bord Bia Audit<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Content -->\n    <div class=\"hw-content\">\n\n      <p>\n        Brian Kelly farms in Kilnaboy, Co. Clare alongside his father Timothy,\n        mother Mary, wife Teresa, and their two children Jack and Layla.\n        Together, the family runs <strong>Leana Limousins<\/strong> \u2014 a herd\n        of 40 pedigree Limousin cows, breeding bulls and heifers for sale to\n        commercial and pedigree farmers across Ireland. Their aim is simple:\n        to produce the best quality possible with the best star ratings\n        achievable.\n      <\/p>\n\n      <div class=\"hw-award-banner\">\n        <div class=\"hw-award-icon\">\ud83c\udfc6<\/div>\n        <div class=\"hw-award-text\">\n          Bord Bia Audit \u2014 Top Marks\n          <span>Leana Limousins, Kilnaboy, Co. Clare \u00b7 Auditor blown away by Herdwatch records<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"hw-image\">\n        <img decoding=\"async\"\n          src=\"https:\/\/herdwatch.com\/en-ie\/wp-content\/uploads\/sites\/2\/2023\/10\/Brian-his-father-Medium-1.jpg\"\n          alt=\"Brian Kelly and his father Timothy Leana Limousins pedigree Limousin Co Clare Herdwatch\"\n        \/>\n        <div class=\"hw-caption\">Brian Kelly and his father Timothy at Leana Limousins, Kilnaboy, Co. Clare.<\/div>\n      <\/div>\n\n      <h2>A bull in the top 1% \u2014 and the calves to prove it<\/h2>\n\n      <p>\n        Two years ago, Brian purchased a new bull who has since become one of\n        the highest-indexed pedigree bulls in the country. Furthermore, he\n        sits in the <strong>top 1% for both replacement and terminal<\/strong>\n        indices \u2014 within his own breed and across all breeds. The results\n        are already showing on the ground.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;He is breeding fantastic calves and is very consistent.&#8221;\n      <\/div>\n\n      <p>\n        The quality of those calves feeds directly into Brian&#8217;s long-term\n        ambition \u2014 to breed bulls of his own that are good enough to go into\n        AI. With a bull of this index and high-index heifers coming through,\n        he believes that goal is within reach.\n      <\/p>\n\n      <h2>Paperwork was a torment \u2014 until three years ago<\/h2>\n\n      <p>\n        For years, farm paperwork was a persistent source of frustration.\n        Important details were written on scraps of paper that then got lost.\n        It was disorganised, time-consuming, and at odds with how Brian likes\n        to run things. When Herdwatch came out three years ago, he decided\n        to give it a try. He has not looked back since.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;Herdwatch has brought a huge change to our farming life. It has definitely made things more efficient. If you&#8217;re checking something on the farm \u2014 even a medicine withdrawal or anything \u2014 it&#8217;s there in your hand on your phone no matter where you are.&#8221;\n      <\/div>\n\n      <h2>Top marks in the Bord Bia audit \u2014 the auditor blown away<\/h2>\n\n      <p>\n        Brian describes himself as meticulous. As a result, every purchase\n        and every treatment goes into Herdwatch on the day it happens.\n        When the Bord Bia auditor arrived recently, the records were so\n        thorough and well-organised that he was completely blown away.\n        The farm received top marks.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;I record absolutely everything \u2014 even a single 25kg bag of meal won&#8217;t go astray around me. When you come back from the co-op or farm store, it just takes a few seconds to record it into your phone. Then it&#8217;s done. No more thinking about it.&#8221;\n      <\/div>\n\n      <p>\n        The same discipline applies to remedy treatments. When animals are\n        in the crush, Brian enters what they received into Herdwatch straight\n        away. Consequently, there is no scrambling for records before an\n        inspection \u2014 everything is already there.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;No more rooting for pieces of paper the week before a Bord Bia audit.&#8221;\n      <\/div>\n\n      <h2>Bord Bia is worth more than just getting cattle into the factory<\/h2>\n\n      <p>\n        For Brian, the value of a strong Bord Bia result goes well beyond\n        compliance. It carries real commercial weight \u2014 with buyers, with\n        neighbours, and with the wider market. Moreover, it signals to\n        everyone who comes into the yard that this is a farm where things\n        are done properly.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;When a buyer comes into the yard and you have that Bord Bia stamp of approval, it&#8217;s worth a lot. It&#8217;s not just about getting your cattle into the factory \u2014 it goes a lot further than that.&#8221;\n      <\/div>\n\n      <p>Brian uses Herdwatch for the following on the farm:<\/p>\n\n      <ul class=\"hw-feature-list\">\n        <li>Feed purchases \u2014 recorded at the point of purchase, every time<\/li>\n        <li>Remedy treatments \u2014 entered in the crush at the time of treatment<\/li>\n        <li>Medicine withdrawal periods \u2014 visible on the phone at all times<\/li>\n        <li>Bord Bia audit reports \u2014 generated from year-round real-time records<\/li>\n        <li>Herd information \u2014 accessible anywhere, instantly<\/li>\n      <\/ul>\n\n      <h2>Looking ahead \u2014 bulls good enough for AI<\/h2>\n\n      <p>\n        Brian is not resting on what has been achieved. With a top-indexed\n        bull producing high-index heifers, the goal is to breed bulls of\n        their own that are good enough to go into AI. In his view, the\n        combination of genetics and data is what will get them there.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;If you can come up with the right bull and the right cow, you are away with it \u2014 and we definitely have the quality. You will always keep pushing for more on the farm. You&#8217;ll never be satisfied, but I think that&#8217;s a good thing.&#8221;\n      <\/div>\n\n      <p>\n        You can read more real farmer stories on our\n        <a href=\"\/case-studies\/\">farm case studies page<\/a>.\n      <\/p>\n\n      <!-- CTA -->\n      <div class=\"hw-cta\">\n        <h3>Record it on the day \u2014 and never root for paper again<\/h3>\n\n        <p class=\"hw-cta-main\">\n          For Brian, the discipline of recording everything in Herdwatch as\n          it happens has transformed compliance from a source of stress into\n          a <strong>genuine competitive advantage<\/strong> \u2014 with top marks\n          at audit and a reputation in the yard to match.\n        <\/p>\n\n        <p class=\"hw-cta-quote\">\n          &#8220;Herdwatch has brought a huge change to our farming life. It has definitely made things more efficient.&#8221;\n        <\/p>\n\n        <p class=\"hw-cta-join\">\n          Join Brian and over 22,000 farmers using Herdwatch to simplify\n          farm records, stay Bord Bia compliant, and build a farm with a\n          reputation to be proud of.\n        <\/p>\n\n        <div class=\"hw-cta-buttons\">\n          <a class=\"hw-btn hw-btn-primary\" href=\"https:\/\/herdwatchng.app.link\/MeKoA6VaqKb\" target=\"_blank\" rel=\"noopener\">\n            Download the Free App\n          <\/a>\n          <a class=\"hw-btn hw-btn-secondary\" href=\"https:\/\/www.herdwatch.com\/en-ie\/price\/\" target=\"_blank\" rel=\"noopener\">\n            Request an Instant Quote\n          <\/a>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Having a clean Bord Bia Audit really does stand to farmers. Farmers will know that It\u2019s not easy to get high marks in the Bord Bia Audit.<\/p>\n","protected":false},"author":1,"featured_media":10881,"menu_order":0,"template":"","case-studies_category":[215],"case-studies_tag":[],"location":[245],"class_list":["post-10880","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies_category-cattle","location-ie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pedigree Limousin Farm App Ireland: Brian Kelly | Herdwatch<\/title>\n<meta name=\"description\" content=\"See how Co. 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