{"id":10882,"date":"2017-05-10T12:27:44","date_gmt":"2017-05-10T12:27:44","guid":{"rendered":"https:\/\/test.herdwatch.com\/case-studies\/using-an-app-to-tighten-the-calving-spread\/"},"modified":"2026-04-21T12:02:06","modified_gmt":"2026-04-21T12:02:06","slug":"using-an-app-to-tighten-the-calving-spread","status":"publish","type":"case-studies","link":"https:\/\/herdwatch.com\/en-ie\/case-studies\/using-an-app-to-tighten-the-calving-spread\/","title":{"rendered":"Farm Smart: Using An App To Tighten The Calving Spread"},"content":{"rendered":"\n<div class=\"hw-case-study\">\n  <style>\n    .hw-case-study {\n      --hw-blue: #007dbf;\n      --hw-green: #b5c428;\n      --hw-navy: #001738;\n      --hw-card: #ffffff;\n      --hw-text: #1f2d2a;\n      --hw-border: #e3e9e6;\n      --hw-quote-bg: #f7faea;\n\n      font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n      color: var(--hw-text);\n      line-height: 1.75;\n      margin: 24px 0;\n  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Kerry dairy and beef farmer <strong>Niall Mason<\/strong> uses\n          Herdwatch to manage heat detection, AI recording, and breeding\n          management \u2014 and has tightened his calving spread from January to\n          June down to finishing in May, with April the target next year.\n        <\/p>\n        <div class=\"hw-meta\">\n          <span class=\"hw-pill\">Ballyseedy, Co. Kerry<\/span>\n          <span class=\"hw-pill\">Dairy &amp; Beef<\/span>\n          <span class=\"hw-pill\">Family Partnership<\/span>\n          <span class=\"hw-pill\">Herdwatch for 3 Years<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Content -->\n    <div class=\"hw-content\">\n\n      <p>\n        Niall Mason farms in Ballyseedy, Co. Kerry, in partnership with his\n        parents John and Carol. When he first went into partnership three years\n        ago, Niall was determined to do things right from the start. In\n        particular, keeping the calving spread tight was central to that\n        ambition. As a result, he needed a reliable system for managing\n        breeding records \u2014 and Herdwatch quickly became essential to that plan.\n      <\/p>\n\n      <div class=\"hw-image\">\n        <img decoding=\"async\"\n          src=\"https:\/\/herdwatch.com\/en-ie\/wp-content\/uploads\/sites\/2\/2023\/10\/Niall-Mason-Medium-1.jpg\"\n          alt=\"Niall Mason dairy beef farmer Ballyseedy Co Kerry Herdwatch breeding management\"\n          style=\"max-width:480px; margin:0 auto; display:block;\"\n        \/>\n        <div class=\"hw-caption\">Niall Mason on his dairy and beef farm in Ballyseedy, Co. Kerry.<\/div>\n      <\/div>\n\n      <p>\n        Spring is the most demanding time of year on the farm. Between feeding\n        calves, spreading fertiliser, calving the last cows, and managing the\n        breeding season, there is always more to do than there is time. Since\n        joining Herdwatch three years ago, Niall has found that period\n        significantly easier to manage.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;If you don&#8217;t record these serves on the spot, there&#8217;s a chance they could be forgotten \u2014 because there is so much going on this time of year.&#8221;\n      <\/div>\n\n      <h2>Starting with the basics \u2014 then discovering breeding management<\/h2>\n\n      <p>\n        When Niall first signed up, he used Herdwatch mainly for calf\n        registrations and Bord Bia remedy records. However, over time, his\n        use of the app has deepened significantly. Three years on, it is the\n        <strong>breeding management section<\/strong> that he considers\n        priceless. It is the feature that has had the greatest impact on\n        the farm.\n      <\/p>\n\n      <h2>Pre-heat detection \u2014 knowing which cows to watch before AI begins<\/h2>\n\n      <p>\n        For a full month before his cows are due to be served, Niall records\n        heat detections in Herdwatch. This allows him to build up a picture\n        of each cow&#8217;s cycle in advance. Consequently, when AI season begins,\n        he always knows which cows to keep an eye on during milking. This\n        is particularly helpful because tail paint can sometimes be hard to\n        read \u2014 especially if it has been partially rubbed off.\n      <\/p>\n\n      <h2>Recording AI serves on the spot \u2014 and syncing to ICBF<\/h2>\n\n      <p>\n        Niall performs his own AI on the farm. As each cow or maiden heifer\n        is served, the record goes straight into Herdwatch. In addition, a\n        stock bull \u2014 one of two easy-calving Aberdeen Angus bulls \u2014 cleans\n        up any repeats, and those serves are recorded in the app too.\n        Furthermore, because Herdwatch is linked directly to ICBF, all\n        breeding records are sent on automatically without any additional\n        work.\n      <\/p>\n\n      <h2>Tightening the calving spread \u2014 year by year<\/h2>\n\n      <div style=\"display:flex; gap:24px; align-items:flex-start; margin:26px 0; flex-wrap:wrap;\">\n        <img decoding=\"async\"\n          src=\"https:\/\/cdn2.hubspot.net\/hubfs\/2865975\/Imported_Blog_Media\/064-e1494417576477.jpg\"\n          alt=\"Niall Mason calving Kerry farm spring calving spread Herdwatch breeding records\"\n          style=\"width:280px; flex-shrink:0; border-radius:14px; display:block;\"\n        \/>\n        <div style=\"flex:1; min-width:220px;\">\n          <p style=\"margin-top:0;\">\n            The impact of recording heat detections and serves consistently has\n            been clear in the calving spread. A few years ago, calving ran from\n            mid-January all the way through to June. This year, it finished in\n            May. For next year, the target is April. The improvement has been\n            steady and deliberate \u2014 Niall is clear that moving too fast creates\n            its own problems.\n          <\/p>\n          <p style=\"margin-bottom:0;\">\n            The goal is a ten-week calving spread. Moreover, for Niall, it is\n            about more than farm efficiency. A tighter spread means a defined\n            busy period \u2014 and a life outside of farming on the other side of it.\n          <\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"hw-quote\">\n        &#8220;It&#8217;s not possible to shorten the calving spread too much, too quickly. But year on year we are getting it down \u2014 we need to pull it back another four weeks before we are happy with it.&#8221;\n      <\/div>\n\n      <div class=\"hw-quote\">\n        &#8220;A ten-week calving spread would be ideal \u2014 that way I can have some quality of life outside of farming.&#8221;\n      <\/div>\n\n      <h2>Experience and data \u2014 working together<\/h2>\n\n      <p>\n        Niall attributes the improvement to two things working in combination.\n        First, recording heat detections and serves on the spot gives him the\n        right information when he needs it. Second, three years of experience\n        on the farm has built the knowledge to act on that information\n        correctly. Neither alone would have delivered the same result.\n      <\/p>\n\n      <p>Niall uses Herdwatch for the following on the farm:<\/p>\n\n      <ul class=\"hw-feature-list\">\n        <li>Pre-heat detection \u2014 recorded for a month before AI season begins<\/li>\n        <li>AI serves \u2014 recorded on the spot as each cow is served<\/li>\n        <li>Bull serves \u2014 logged in the app for all clean-up matings<\/li>\n        <li>ICBF sync \u2014 all breeding records transferred automatically<\/li>\n        <li>Calf registration \u2014 completed from the phone at calving<\/li>\n        <li>Bord Bia remedy records \u2014 logged as medicines are purchased and used<\/li>\n      <\/ul>\n\n      <p>\n        You can read more real farmer stories on our\n        <a href=\"\/case-studies\/\">farm case studies page<\/a>.\n      <\/p>\n\n      <!-- CTA -->\n      <div class=\"hw-cta\">\n        <h3>Record it on the spot \u2014 and tighten the calving spread<\/h3>\n\n        <p class=\"hw-cta-main\">\n          For Niall, consistent on-the-spot recording in Herdwatch has made\n          the difference between a <strong>calving spread that ran to June\n          and one that will finish in April<\/strong> \u2014 with a ten-week\n          spread and a better work-life balance as the ultimate goal.\n        <\/p>\n\n        <p class=\"hw-cta-quote\">\n          &#8220;A ten-week calving spread would be ideal \u2014 that way I can have some quality of life outside of farming.&#8221;\n        <\/p>\n\n        <p class=\"hw-cta-join\">\n          Join Niall and over 22,000 farmers using Herdwatch to manage\n          breeding, tighten calving spreads, and make better decisions\n          every day.\n        <\/p>\n\n        <div class=\"hw-cta-buttons\">\n          <a class=\"hw-btn hw-btn-primary\" href=\"https:\/\/herdwatchng.app.link\/MeKoA6VaqKb\" target=\"_blank\" rel=\"noopener\">\n            Download the Free App\n          <\/a>\n          <a class=\"hw-btn hw-btn-secondary\" href=\"https:\/\/www.herdwatch.com\/en-ie\/price\/\" target=\"_blank\" rel=\"noopener\">\n            Request an Instant Quote\n          <\/a>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Niall has tightened up his calving spread majorly. This improvement is down to a combination of recording breeding events on the spot, and experience<\/p>\n","protected":false},"author":1,"featured_media":10883,"menu_order":0,"template":"","case-studies_category":[215],"case-studies_tag":[],"location":[245],"class_list":["post-10882","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies_category-cattle","location-ie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dairy Farm Breeding App Ireland: Niall Mason&#039;s Story | Herdwatch<\/title>\n<meta name=\"description\" content=\"See how Co. 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