{"id":10792,"date":"2023-07-14T15:26:13","date_gmt":"2023-07-14T15:26:13","guid":{"rendered":"https:\/\/test.herdwatch.com\/case-studies\/farming-instagram-star-boosts-flock-performance-with-flockwatch\/"},"modified":"2026-03-26T11:56:03","modified_gmt":"2026-03-26T11:56:03","slug":"farming-instagram-star-boosts-flock-performance-with-flockwatch","status":"publish","type":"case-studies","link":"https:\/\/herdwatch.com\/en-uk\/case-studies\/farming-instagram-star-boosts-flock-performance-with-flockwatch\/","title":{"rendered":"Farm Smart: Farming Instagram Star Boosts Flock Performance with Herdwatch"},"content":{"rendered":"\n<div class=\"hw-case-study\">\n  <style>\n    .hw-case-study {\n      --hw-blue: #007dbf;\n      --hw-green: #b5c428;\n      --hw-navy: #001738;\n      --hw-card: #ffffff;\n      --hw-text: #1f2d2a;\n      --hw-border: #e3e9e6;\n      --hw-quote-bg: #f7faea;\n      --hw-muted: #5f6b68;\n\n      font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, 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    font-size: 13px;\n    }\n\n    .hw-content {\n      background: var(--hw-card);\n      padding: 30px;\n      border-radius: 18px;\n      border: 1px solid var(--hw-border);\n    }\n\n    .hw-content p { margin: 0 0 18px; font-size: 17px; }\n\n    .hw-content h2 {\n      color: var(--hw-navy);\n      margin: 30px 0 12px;\n      font-size: 24px;\n    }\n\n    .hw-quote {\n      border-left: 4px solid var(--hw-green);\n      background: var(--hw-quote-bg);\n      padding: 16px 18px;\n      margin: 22px 0;\n      border-radius: 10px;\n      font-weight: 600;\n      color: var(--hw-navy);\n    }\n\n    .hw-image {\n      margin: 28px auto 30px;\n      max-width: 580px;\n    }\n\n    .hw-image img {\n      width: 100%;\n      border-radius: 14px;\n    }\n\n    .hw-caption {\n      font-size: 14px;\n      color: var(--hw-muted);\n      margin-top: 8px;\n    }\n\n    .hw-video {\n      margin: 26px 0 34px;\n    }\n\n    .hw-video-frame {\n      position: relative;\n      width: 100%;\n     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class=\"hw-subhead\">\n          In North East Scotland, <strong>Nicola Wordie<\/strong> uses Herdwatch to improve flock performance, streamline records, and save time on a large upland sheep and cattle farm.\n        <\/p>\n\n        <div class=\"hw-meta\">\n          <span class=\"hw-pill\">North East Scotland<\/span>\n          <span class=\"hw-pill\">850 Ewes<\/span>\n          <span class=\"hw-pill\">1400 Acre Farm<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"hw-content\">\n      <p>\n        <strong>Nicola Wordie<\/strong>, aged 24, is actively involved in managing her family\u2019s 1,400-acre upland farm in North East Scotland alongside her parents.\n      <\/p>\n\n      <p>\n        The farm runs a mixed system with <strong>850 Scotch Mule ewes<\/strong>, 40 pedigree Texels, and a herd of 240 suckler cows.\n      <\/p>\n\n      <div class=\"hw-image\">\n        <img decoding=\"async\" src=\"https:\/\/2865975.fs1.hubspotusercontent-na1.net\/hubfs\/2865975\/341019832_2443315759170973_2992465802885259960_n.jpg\" alt=\"Nicola Wordie sheep farming in Scotland\">\n        <div class=\"hw-caption\">Nicola Wordie managing her flock in North East Scotland.<\/div>\n      <\/div>\n\n      <h2>Improving performance through attention to detail<\/h2>\n\n      <p>\n        Nicola focuses on producing high-quality lambs, finishing them on grass and mother\u2019s milk while closely monitoring key performance indicators.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cI think it\u2019s very important to focus on looking after the small matters and control costs.\u201d\n      <\/div>\n\n      <h2>Sharing farming life on Instagram<\/h2>\n\n      <p>\n        Nicola shares her farming journey through Instagram under <strong>@livestock_farmher<\/strong>, helping educate consumers and bridge the gap between farming and the public.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cI want to help bridge the gap between farming and consumer.\u201d\n      <\/div>\n\n      <div class=\"hw-video\">\n        <div class=\"hw-video-frame\">\n          <iframe src=\"https:\/\/www.youtube.com\/embed\/l6fGLRHxY8U\" allowfullscreen><\/iframe>\n        <\/div>\n      <\/div>\n\n      <h2>How Herdwatch has transformed flock management<\/h2>\n\n      <p>\n        Nicola has been using <strong>Herdwatch for almost a year<\/strong>, and it has become an essential tool on the farm.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cSetting up Herdwatch was a breeze.\u201d\n      <\/div>\n\n      <p>\n        Recording treatments, movements, and medicines is now quick and simple, replacing paper records and improving accuracy.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cPreviously everything was done on paper\u2026 now everything is conveniently stored and easily accessible.\u201d\n      <\/div>\n\n      <p>\n        Herdwatch is particularly valuable during inspections, allowing Nicola to generate reports instantly and stay organised.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cHerdwatch has changed the way we farm for the better. It encourages you to keep records more up to date and accurate.\u201d\n      <\/div>\n\n      <div class=\"hw-cta\">\n        <h3>A smarter way to manage your flock<\/h3>\n\n        <p>\n          Join Nicola and thousands of farmers using Herdwatch to simplify records, improve performance, and save time on farm.\n        <\/p>\n\n        <div>\n          <a class=\"hw-btn hw-btn-primary\" href=\"https:\/\/herdwatchng.app.link\/MeKoA6VaqKb\">\n            Download the Free App\n          <\/a>\n\n          <a class=\"hw-btn hw-btn-secondary\" href=\"https:\/\/www.herdwatch.com\/en-ie\/price\/\">\n            Request an Instant Quote\n          <\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore how Nicola Wordie, a young farming Instagram star, uses technology to enhance flock performance &amp; fostering transparency between farmers and consumers.<\/p>\n","protected":false},"author":1,"featured_media":10793,"menu_order":0,"template":"","case-studies_category":[215],"case-studies_tag":[196,208,209,229,238,291,308],"location":[236,245,306],"class_list":["post-10792","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies_category-cattle","case-studies_tag-agriculture","case-studies_tag-case-study","case-studies_tag-casestudies","case-studies_tag-farmer","case-studies_tag-gb-ni","case-studies_tag-sheep","case-studies_tag-uk","location-gb","location-ie","location-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sheep Flock Management Scotland | Herdwatch Case Study<\/title>\n<meta name=\"description\" content=\"See how Nicola Wordie uses Herdwatch for sheep flock management in Scotland to improve performance, track records, and save time.\" \/>\n<meta name=\"robots\" content=\"index, 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