{"id":10798,"date":"2023-04-17T14:26:46","date_gmt":"2023-04-17T14:26:46","guid":{"rendered":"https:\/\/test.herdwatch.com\/case-studies\/farm-smart-youtube-star-cowley-hill-farm-innovating-with-modern-farming-practices-and-flockwatch-to-improve-efficiency\/"},"modified":"2026-03-26T12:05:51","modified_gmt":"2026-03-26T12:05:51","slug":"farm-smart-youtube-star-cowley-hill-farm-innovating-with-modern-farming-practices-and-flockwatch-to-improve-efficiency","status":"publish","type":"case-studies","link":"https:\/\/herdwatch.com\/en-uk\/case-studies\/farm-smart-youtube-star-cowley-hill-farm-innovating-with-modern-farming-practices-and-flockwatch-to-improve-efficiency\/","title":{"rendered":"Farm Smart: YouTube Star Cowley Hill Farm Innovating with Modern Farming Practices and Flockwatch to Improve Efficiency"},"content":{"rendered":"\n<div class=\"hw-case-study\">\n  <style>\n    .hw-case-study {\n      --hw-blue: #007dbf;\n      --hw-green: #b5c428;\n      --hw-navy: #001738;\n      --hw-card: #ffffff;\n      --hw-text: #1f2d2a;\n      --hw-border: #e3e9e6;\n      --hw-quote-bg: #f7faea;\n      --hw-muted: #5f6b68;\n\n      font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n      color: var(--hw-text);\n      line-height: 1.75;\n      margin: 24px 0;\n    }\n\n    .hw-wrap {\n      max-width: 820px;\n      margin: 0 auto;\n      padding: 0 20px;\n    }\n\n    .hw-hero {\n      background: linear-gradient(135deg, var(--hw-navy), var(--hw-blue));\n      color: #fff;\n      border-radius: 18px;\n      margin-bottom: 24px;\n      overflow: hidden;\n    }\n\n    .hw-hero-inner { padding: 42px 34px; }\n\n    .hw-kicker {\n      font-size: 12px;\n      font-weight: 800;\n      letter-spacing: .12em;\n      text-transform: uppercase;\n      color: var(--hw-green);\n      margin-bottom: 14px;\n    }\n\n    .hw-subhead {\n      font-size: 17px;\n      color: rgba(255,255,255,0.95);\n      margin: 0;\n    }\n\n    .hw-meta {\n      margin-top: 20px;\n      display: flex;\n      gap: 10px;\n      flex-wrap: wrap;\n    }\n\n    .hw-pill {\n      background: rgba(255,255,255,0.14);\n      padding: 7px 13px;\n      border-radius: 999px;\n      font-size: 13px;\n    }\n\n    .hw-content {\n      background: var(--hw-card);\n      padding: 30px;\n      border-radius: 18px;\n      border: 1px solid var(--hw-border);\n    }\n\n    .hw-content p { margin: 0 0 18px; font-size: 17px; }\n\n    .hw-content h2 {\n      color: var(--hw-navy);\n      margin: 30px 0 12px;\n      font-size: 24px;\n    }\n\n    .hw-quote {\n      border-left: 4px solid var(--hw-green);\n      background: var(--hw-quote-bg);\n      padding: 16px 18px;\n      margin: 22px 0;\n      border-radius: 10px;\n      font-weight: 600;\n      color: var(--hw-navy);\n    }\n\n    .hw-image {\n      margin: 28px auto 30px;\n      max-width: 580px;\n    }\n\n    .hw-image img {\n      width: 100%;\n      border-radius: 14px;\n    }\n\n    .hw-caption {\n      font-size: 14px;\n      color: var(--hw-muted);\n      margin-top: 8px;\n    }\n\n    .hw-video {\n      margin: 26px 0 34px;\n    }\n\n    .hw-video-frame {\n      position: relative;\n      width: 100%;\n      padding-top: 56.25%;\n      border-radius: 14px;\n      overflow: hidden;\n      background: #000;\n    }\n\n    .hw-video-frame iframe {\n      position: absolute;\n      inset: 0;\n      width: 100%;\n      height: 100%;\n      border: 0;\n    }\n\n    .hw-cta {\n      background: linear-gradient(135deg, #007dbf, #001738);\n      color: #fff;\n      padding: 28px;\n      border-radius: 18px;\n      margin-top: 30px;\n    }\n\n    .hw-btn {\n      display: inline-block;\n      padding: 12px 20px;\n      border-radius: 999px;\n      text-decoration: none;\n      font-weight: 700;\n    }\n\n    .hw-btn-primary {\n      background: var(--hw-green);\n      color: var(--hw-navy);\n    }\n\n    .hw-btn-secondary {\n      border: 2px solid rgba(255,255,255,0.6);\n      color: #fff;\n    }\n  <\/style>\n\n  <div class=\"hw-wrap\">\n    <div class=\"hw-hero\">\n      <div class=\"hw-hero-inner\">\n        <div class=\"hw-kicker\">Farm Smart Case Study<\/div>\n        <p class=\"hw-subhead\">\n          In Staffordshire, <strong>Will Roobottom<\/strong> uses Herdwatch to improve flock performance, streamline records, and manage a growing pedigree Lleyn enterprise.\n        <\/p>\n\n        <div class=\"hw-meta\">\n          <span class=\"hw-pill\">Staffordshire, England<\/span>\n          <span class=\"hw-pill\">240 Pedigree Lleyn Ewes<\/span>\n          <span class=\"hw-pill\">Cowley Hill Farm<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"hw-content\">\n      <p>\n        <strong>Will Roobottom<\/strong> farms at Cowley Hill Farm in Staffordshire, continuing a family farming tradition that spans more than 10 generations.\n      <\/p>\n\n      <p>\n        The 500-acre farm focuses primarily on producing hay and haylage for the equine market, alongside a growing flock of pedigree Lleyn sheep.\n      <\/p>\n\n      <div class=\"hw-image\">\n        <img decoding=\"async\" src=\"https:\/\/2865975.fs1.hubspotusercontent-na1.net\/hubfs\/2865975\/DID%20HE%20SURVIVE%20THE%20NIGHT_%20_%20LAMBING%202023%20VLOG%203%20-%20frame%20at%205m22s.jpg\" alt=\"Will Roobottom lambing pedigree Lleyn sheep\">\n        <div class=\"hw-caption\">Will Roobottom uses Herdwatch to manage his pedigree Lleyn flock and improve performance.<\/div>\n      <\/div>\n\n      <h2>A growing pedigree Lleyn flock<\/h2>\n\n      <p>\n        Over the past nine years, Will has built a flock of 240 pedigree Lleyn ewes. The farm runs an A flock and B flock system, producing pedigree breeding stock and finished lambs.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cContinually innovating the business with modern practices is crucial in improving efficiency.\u201d\n      <\/div>\n\n      <p>\n        Performance recording plays a key role in selecting replacements and improving genetics across the flock.\n      <\/p>\n\n      <h2>Building an audience on YouTube<\/h2>\n\n      <p>\n        During lockdown, Will launched his YouTube channel <strong>Cowley Hill Farm<\/strong>, sharing the realities of farming life.\n      <\/p>\n\n      <p>\n        The channel now reaches a global audience, with viewers across the UK, Ireland, USA, Australia, and beyond.\n      <\/p>\n\n      <div class=\"hw-video\">\n        <div class=\"hw-video-frame\">\n          <iframe src=\"https:\/\/www.youtube.com\/embed\/71RuSP2rMDE\" allowfullscreen><\/iframe>\n        <\/div>\n      <\/div>\n\n      <h2>How Herdwatch has improved flock management<\/h2>\n\n      <p>\n        Will has been using <strong>Herdwatch since its early days<\/strong>, helping him save time and reduce paperwork.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cIt was a no brainer to give it a go.\u201d\n      <\/div>\n\n      <p>\n        Using an EID reader alongside Herdwatch, Will can quickly scan and record sheep, manage groups, and track performance data.\n      <\/p>\n\n      <p>\n        He records daily liveweight gain, bloodlines, and health data to make informed breeding decisions.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cUsing Herdwatch at lambing time has made it so easy to record parentage without masses of paper.\u201d\n      <\/div>\n\n      <p>\n        From recording treatments to tracking weights and medicines, Herdwatch has streamlined every aspect of flock management.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cThe biggest benefit is having all your information in your back pocket at any time.\u201d\n      <\/div>\n\n      <div class=\"hw-cta\">\n        <h3>A smarter way to manage your flock<\/h3>\n\n        <p>\n          Join Will and thousands of farmers using Herdwatch to simplify records, improve performance, and save time on farm.\n        <\/p>\n\n        <div>\n          <a class=\"hw-btn hw-btn-primary\" href=\"https:\/\/herdwatchng.app.link\/MeKoA6VaqKb\">\n            Download the Free App\n          <\/a>\n\n          <a class=\"hw-btn hw-btn-secondary\" href=\"https:\/\/www.herdwatch.com\/en-ie\/price\/\">\n            Request an Instant Quote\n          <\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Will Roobottom is a farmer from Staffordshire who comes from a family that has been farming for over 10 generations.<\/p>\n","protected":false},"author":1,"featured_media":10799,"menu_order":0,"template":"","case-studies_category":[289],"case-studies_tag":[196,208,229,231,238,247,291,308],"location":[236,245,306],"class_list":["post-10798","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies_category-sheep","case-studies_tag-agriculture","case-studies_tag-case-study","case-studies_tag-farmer","case-studies_tag-farming","case-studies_tag-gb-ni","case-studies_tag-ie","case-studies_tag-sheep","case-studies_tag-uk","location-gb","location-ie","location-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pedigree Sheep Breeding UK | Herdwatch Case Study<\/title>\n<meta name=\"description\" content=\"See how Will Roobottom uses Herdwatch for pedigree sheep breeding in the UK to track performance, manage records, and improve flock efficiency.\" \/>\n<meta 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