{"id":10824,"date":"2020-10-20T13:55:48","date_gmt":"2020-10-20T13:55:48","guid":{"rendered":"https:\/\/test.herdwatch.com\/case-studies\/farm-smart-technology-driving-efficiency-on-a-suckler-to-dairy-conversion\/"},"modified":"2020-10-20T13:55:48","modified_gmt":"2020-10-20T13:55:48","slug":"farm-smart-technology-driving-efficiency-on-a-suckler-to-dairy-conversion","status":"publish","type":"case-studies","link":"https:\/\/herdwatch.com\/en-uk\/case-studies\/farm-smart-technology-driving-efficiency-on-a-suckler-to-dairy-conversion\/","title":{"rendered":"FARM SMART: Technology driving efficiency on a suckler to dairy conversion"},"content":{"rendered":"\n<p class=\"has-text-align-justify wp-block-paragraph\">Farming on the Tipperary\/Kilkenny border in Ballingarry, Co. Tipperary, John Fennelly, and his wife Ciara, are new dairy entrants who, up until 2014, were operating a suckler enterprise along with running a contracting business and working off-farm.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">John currently farms 155ac of owned land and leases 60ac of adjoining land. John was mostly working off farm as a hedge-cutting and slurry contractor until 2014, when his father hung up his boots, and is now farming on his own with a part-time operator.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">In 2014, his local Teagasc advisor and discussion group, GMP, helped him in making the decision to switch to dairying. He also joined a group for new dairy entrants in Kilkenny run by Abigail Ryan which was, and still is, a big part of his success. From there, he purchased 80 heifers and 10 cows.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">John explains: \u201cWe calved down 90 animals in our first year and since then, we\u2019ve grown to 170 milking cows and that\u2019s probably as far as we can go with land we have at the moment.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u201cI started milking in February 2015 and signed up as a Glanbia Supplier. I have always found them to be very supportive.\u201d<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Cow Type And Performance<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">John continued: \u201cThe first port of call was stock. I tried to get this as right as I could because it was going to be the building block of the whole lot. The stock I invested in were mainly high EBI Jersey-Friesian cross-bred heifers because of the lower cost system.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u201cAs a new entrant, we wanted to produce as high a solid as we could off grass and keep concentrates to a minimum.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u201cIf you are unsure about EBI, it\u2019s definitely worth seeking advice from your Teagasc advisor or discussion group to educate yourself. My two main aims, in order for my farm business to be successful, was I need to grow and utilise as much grass as possible and maintain a good six-week calving interval.\u201d<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.agriland.ie\/uploads\/2020\/10\/Image-source-Herdwatch-4.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">John explained how he uses the Herdwatch farm management app to help manage his breeding: \u201cI record all my serves in Herdwatch. I can then see when my cows are due to repeat, so I know what cows to be watching out for.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u201cBefore Herdwatch, if I lost an AI slip then it was a guessing game as to when that cow was due to calve. Now it\u2019s all in Herdwatch, I can just quickly check which cows are due next.&#8221;<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-justify wp-block-paragraph\"><strong>&#8220;Herdwatch allows me to record serves and heat observations and it also notifies me of cows not coming back in heat. Any information I need is in my hand at all times and, in turn, I save money on AI straws as well as getting handy reminders on my phone when cows are then due to calf.&#8221;<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">The Herdwatch app lets John manage all of his breeding using his phone and syncs this data with the Irish Cattle Breeding Federation (ICBF). In 2019, he achieved a 9% empty rate which improved to 8% this year. The fertility of the herd along with John\u2019s use of the Herdwatch app helped him to keep improving these results.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Grassland And Infrastructure<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">For his parlour, John commented: \u201cI built a 16-unit herringbone parlour and converted existing sheds to cubicle sheds and, this year, upgraded the parlour to 20 units because of the growth.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/cdn.agriland.ie\/uploads\/2020\/10\/Image-source-Herdwatch-2.jpg\"><img decoding=\"async\" src=\"https:\/\/cdn.agriland.ie\/uploads\/2020\/10\/Image-source-Herdwatch-2.jpg\" alt=\"\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u201cMy land is predominantly heavy so I drained 80ac and reseeded the whole farm over the last 10 years. Soil fertility was our main focus in the first few years which is now mainly in an index 3 and we\u2019re growing 16t of grass a year with the stocking rate the farm is near capacity.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u201cI put in substantial roadways which extends my grazing season as I run a grass-based system producing 520kg MS per cow on around 750kg of concentrate.\u201d<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.agriland.ie\/uploads\/2020\/10\/Image-source-Herdwatch-9.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">The inclusion of grass in his herd\u2019s diet has had a huge part to play in trying to keep costs down in the business as well as in achieving such a high level of performance from the herd.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">On the day, the average farm cover was 959kg DM\/ha; the cover per cow was 313kg DM\/livestock unit and rotation length was 28 days and the cows were doing 1.8kg MS on 2kg of meal.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Simplifying Farm Paperwork<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u201cI always found farm paperwork to be very time consuming and inconsistent. Any time spent doing paperwork always felt like it was time I could be doing something more productive on the farm.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u201cI heard about Herdwatch through a member at a discussion group and I had been using a written diary to record all paperwork from Bord Bia including medicines and feeds. Since I started using Herdwatch I record all purchases and treatments on the app and can do this easily and quickly using the simple-to-use app.&#8221;<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-justify wp-block-paragraph\"><strong>&#8220;I can register calves using Herdwatch in less than 30 seconds on the spot, as they are born and the card is then sent out in the post a few days after \u2013 done and dusted with no need to use the laptop that night. This frees up a lot of valuable time during the busy calving period.&#8221;<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Replace Your Bord Bia And Blue Book<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u201cI had my Bord Bia inspection recently and instead of spending hours transcribing from a lot of different diaries and bits of paper, the information was all there in Herdwatch on my phone, which to me was absolutely invaluable,\u201d commented John.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u201cIt was a busy week on the farm with silage, etc, and the last thing I wanted to be doing was stuck inside sorting paperwork.&#8221;<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-justify wp-block-paragraph\"><strong>&#8220;It was just a matter of running the Herdwatch reports in seconds and handing them to the inspector. Having all the medicine purchases and treatments recorded in the app meant I wasn\u2019t trying to go back over the past 18 months looking for scraps of paper \u2013 it was all there in the app at the touch of a button.&#8221;<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u201cI find the app really easy to use and at the start I phoned the customer care team a couple of times with queries as it was my first time to use anything like this; they are always very helpful and have the answer I need.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u201cFor me the biggest benefit of this app is the ease of use and the time it saves. When I get home in the evening it has eliminated hours of sitting in front of a laptop, and having all that information to hand at any given time is a huge benefit.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u201cSince I started using Herdwatch, I\u2019ve recommended it to a lot of farmers because I really think this will benefit farmers going forward and help grow their businesses.\u201d<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Join John and the growing community of over 13,000 farmers across Ireland &amp; the UK using Herdwatch to simplify your farm paperwork.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>John currently farms 155ac of owned land and leases 60ac of adjoining land. John was mostly working off farm as a hedge-cutting and slurry contractor until 2014, when his father hung up his boots, and is now farming on his own with a part-time operator.<\/p>\n","protected":false},"author":1,"featured_media":10825,"menu_order":0,"template":"","case-studies_category":[215],"case-studies_tag":[196,208],"location":[236,245,306],"class_list":["post-10824","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies_category-cattle","case-studies_tag-agriculture","case-studies_tag-case-study","location-gb","location-ie","location-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FARM SMART: Technology driving efficiency on a suckler to dairy conversion - Herdwatch UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herdwatch.com\/en-uk\/case-studies\/farm-smart-technology-driving-efficiency-on-a-suckler-to-dairy-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FARM SMART: Technology driving efficiency on a suckler to dairy conversion - Herdwatch UK\" \/>\n<meta property=\"og:description\" content=\"John currently farms 155ac of owned land and leases 60ac of adjoining land. 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