{"id":11558,"date":"2024-02-23T17:23:59","date_gmt":"2024-02-23T17:23:59","guid":{"rendered":"https:\/\/herdwatch.com\/?post_type=casestudies&#038;p=11558"},"modified":"2026-03-26T11:50:47","modified_gmt":"2026-03-26T11:50:47","slug":"utilising-cloud-based-technology-to-streamline-farm-operations-in-lutterworth","status":"publish","type":"case-studies","link":"https:\/\/herdwatch.com\/en-uk\/case-studies\/utilising-cloud-based-technology-to-streamline-farm-operations-in-lutterworth\/","title":{"rendered":"Farm Smart: Utilising cloud-based technology to streamline farm operations in Lutterworth"},"content":{"rendered":"\n<div class=\"hw-case-study\">\n  <style>\n    .hw-case-study {\n      --hw-blue: #007dbf;\n      --hw-green: #b5c428;\n      --hw-navy: #001738;\n      --hw-card: #ffffff;\n      --hw-text: #1f2d2a;\n      --hw-border: #e3e9e6;\n      --hw-quote-bg: #f7faea;\n      --hw-muted: #5f6b68;\n\n      font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, 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rgba(255,255,255,0.08);\n    }\n\n    @media (max-width: 640px) {\n      .hw-wrap {\n        padding: 0 14px;\n      }\n\n      .hw-hero-inner {\n        padding: 28px 20px;\n      }\n\n      .hw-content {\n        padding: 22px;\n      }\n\n      .hw-content p {\n        font-size: 16px;\n      }\n\n      .hw-content h2 {\n        font-size: 22px;\n      }\n\n      .hw-content h3 {\n        font-size: 19px;\n      }\n\n      .hw-image {\n        max-width: 100%;\n      }\n    }\n  <\/style>\n\n  <div class=\"hw-wrap\">\n    <div class=\"hw-hero\">\n      <div class=\"hw-hero-inner\">\n        <div class=\"hw-kicker\">Farm Smart Case Study<\/div>\n        <p class=\"hw-subhead\">\n          In South Kilworth, <strong>Simon Deacon<\/strong> uses Herdwatch to improve livestock performance, streamline cattle records, and bring more efficiency to a diversified family farm.\n        <\/p>\n\n        <div class=\"hw-meta\">\n          <span class=\"hw-pill\">South Kilworth, Lutterworth<\/span>\n          <span class=\"hw-pill\">170 Store Cattle<\/span>\n          <span class=\"hw-pill\">Diversified Family Farm<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"hw-content\">\n      <p>\n        In 2013, <strong>Simon Deacon<\/strong> made a major career change, moving from managing IT systems into full-time farming alongside his parents. Based in the village of South Kilworth near Lutterworth, the Deacon family has been farming for more than 100 years.\n      <\/p>\n\n      <p>\n        Today, they run a diversified enterprise made up of <strong>300 acres of permanent pasture<\/strong> and a further <strong>300 acres of arable land<\/strong>. Since taking on a bigger role in the business, Simon has focused on improving livestock performance, refining systems, and bringing a more efficient approach to farm management.\n      <\/p>\n\n      <div class=\"hw-image\">\n        <img decoding=\"async\" src=\"https:\/\/herdwatch.com\/en-uk\/wp-content\/uploads\/sites\/3\/2024\/02\/1-scaled-1-300x173.jpg\" alt=\"Simon Deacon managing cattle and farm records in South Kilworth\">\n        <div class=\"hw-caption\">Simon Deacon uses Herdwatch to support more efficient livestock management on the family farm in South Kilworth.<\/div>\n      <\/div>\n\n      <h2>A mixed farm with a clear livestock focus<\/h2>\n\n      <p>\n        Under Simon\u2019s management, the family has expanded cattle numbers from 100 to 170. The business now buys in store cattle rather than rearing calves on farm, allowing them to focus on finishing animals more efficiently.\n      <\/p>\n\n      <p>\n        The cattle are mainly dairy cross breeds and are predominantly finished indoors on straw during the winter months. Simon works with Kelvin Cave to formulate a diet feeder ration that supports growth, performance, and good overall condition.\n      <\/p>\n\n      <p>\n        Alongside the cattle, the Deacons also manage a flock of <strong>300 Mule breeding ewes<\/strong>. These are put to a Suffolk tup and lamb in March, before being sold liveweight through the local market after lambing.\n      <\/p>\n\n      <h2>Feeding, forage, and regenerative thinking<\/h2>\n\n      <p>\n        Three years ago, the Deacons introduced a diet feeder, which transformed their feeding system. It now allows them to provide a more balanced ration based largely on home-grown feed.\n      <\/p>\n\n      <p>\n        That feed includes crimp barley, beans, and herbal ley silage, helping the family reduce reliance on bought-in feed while maintaining a productive and practical system.\n      <\/p>\n\n      <p>\n        With support from Severn Trent and ongoing soil health trials, Simon has also helped push the arable side of the farm towards a more regenerative approach.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        Their rotation now includes wheat, barley, flowering summer catch crops, winter and spring beans, and diverse herbal leys across one-fifth of the arable acreage.\n      <\/div>\n\n      <p>\n        This system helps support soil health, spread risk, and naturally suppress blackgrass, while fitting well with the wider mixed farming business.\n      <\/p>\n\n      <h2>Using Herdwatch to improve farm operations<\/h2>\n\n      <p>\n        Simon started using <strong>Herdwatch around eighteen months ago<\/strong> and quickly found that it helped streamline everyday management. One of the first things that impressed him was how easy it was to get started.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cJust get your BCMS details sorted, and you\u2019re good to go.\u201d\n      <\/div>\n\n      <p>\n        When choosing a farm management system, cloud-based access was a major priority. For Simon, that made Herdwatch the obvious choice.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cChoosing Herdwatch was a no-brainer.\u201d\n      <\/div>\n\n      <h3>Using data to improve individual animal profit<\/h3>\n\n      <p>\n        Simon has found Herdwatch especially useful in helping him focus on individual animal performance and profitability. The app\u2019s automated insights feature plays a central role in that.\n      <\/p>\n\n      <p>\n        One feature he particularly values is the <strong>kill sheet upload<\/strong>. This allows farmers to upload images of kill sheets, market dockets, or processor documents directly into the app.\n      <\/p>\n\n      <p>\n        Herdwatch then extracts the key information and adds it to the relevant animal\u2019s profile. Once that data is in the system, the automated insights feature provides a clear view of livestock performance across the farm.\n      <\/p>\n\n      <h3>Better organisation through groups<\/h3>\n\n      <p>\n        Another feature Simon has found very useful is the ability to create groups. This helps the family organise animals for practical jobs like selecting cattle for slaughter or managing stock across different sheds.\n      <\/p>\n\n      <p>\n        Grouping animals in this way speeds up day-to-day handling and also supports better feeding decisions, as the family can monitor where stock are housed and manage body condition more effectively.\n      <\/p>\n\n      <h3>Why cloud-based tools matter<\/h3>\n\n      <p>\n        Simon strongly believes that cloud-based tools have an important role to play in the future success of farm businesses. For him, better access to information leads to better decisions, stronger efficiency, and more control over costs.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cFarmers should continue to streamline their business to become more efficient by minimising costs and utilising cloud-based tools such as Herdwatch\u201d.\n      <\/div>\n\n      <p>\n        By combining practical farming knowledge with live, accessible data, Simon is building a system that is more efficient, more informed, and better positioned for the future.\n      <\/p>\n\n      <p>\n        You can read more real farmer stories on our <a href=\"\/case-studies\/\">farm case studies page<\/a>.\n      <\/p>\n\n      <div class=\"hw-cta\">\n        <h3>A smarter way to manage livestock records<\/h3>\n\n        <p class=\"hw-cta-main\">\n          For Simon Deacon, Herdwatch has become a valuable part of running a <strong>more efficient, data-driven, and easier-to-manage mixed farming business<\/strong>.\n        <\/p>\n\n        <p class=\"hw-cta-quote\">\n          \u201cChoosing Herdwatch was a no-brainer.\u201d\n        <\/p>\n\n        <p class=\"hw-cta-join\">\n          Join thousands of farmers already using Herdwatch to simplify livestock records, improve efficiency, and make better day-to-day decisions on farm.\n        <\/p>\n\n        <div class=\"hw-cta-buttons\">\n          <a class=\"hw-btn hw-btn-primary\" href=\"https:\/\/herdwatchng.app.link\/MeKoA6VaqKb\" target=\"_blank\" rel=\"noopener\">\n            Download the Free App\n          <\/a>\n\n          <a class=\"hw-btn hw-btn-secondary\" href=\"https:\/\/www.herdwatch.com\/en-ie\/price\/\" target=\"_blank\" rel=\"noopener\">\n            Request an Instant Quote\n          <\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Deacons have increased their productivity and profitability on their 600 acre farm through technology and cloud-based tools<\/p>\n","protected":false},"author":1,"featured_media":11565,"menu_order":0,"template":"","case-studies_category":[215],"case-studies_tag":[196,208,217,308],"location":[236,245,306],"class_list":["post-11558","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies_category-cattle","case-studies_tag-agriculture","case-studies_tag-case-study","case-studies_tag-cows","case-studies_tag-uk","location-gb","location-ie","location-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Livestock Farm Management UK | Herdwatch Case Study<\/title>\n<meta name=\"description\" content=\"See how Simon Deacon uses Herdwatch for livestock farm management in the UK to track performance, streamline records, and improve efficiency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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