{"id":12962,"date":"2024-06-10T13:08:23","date_gmt":"2024-06-10T13:08:23","guid":{"rendered":"https:\/\/herdwatch.com\/?post_type=casestudies&#038;p=12962"},"modified":"2026-03-26T11:33:57","modified_gmt":"2026-03-26T11:33:57","slug":"revolutionising-dairy-farming-inside-the-thomas-familys-high-tech-farm-in-pembrokeshire","status":"publish","type":"case-studies","link":"https:\/\/herdwatch.com\/en-uk\/case-studies\/revolutionising-dairy-farming-inside-the-thomas-familys-high-tech-farm-in-pembrokeshire\/","title":{"rendered":"Farm Smart: Revolutionising Dairy Farming: Inside the Thomas Family\u2019s High-Tech Farm in Pembrokeshire"},"content":{"rendered":"\n<div class=\"hw-case-study\">\n  <style>\n    .hw-case-study {\n      --hw-blue: #007dbf;\n      --hw-green: #b5c428;\n      --hw-navy: #001738;\n      --hw-card: #ffffff;\n      --hw-text: #1f2d2a;\n      --hw-border: #e3e9e6;\n      --hw-quote-bg: #f7faea;\n      --hw-muted: #5f6b68;\n\n      font-family: -apple-system, 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    <div class=\"hw-meta\">\n          <span class=\"hw-pill\">Pembrokeshire, West Wales<\/span>\n          <span class=\"hw-pill\">1,200 Acre Dairy Farm<\/span>\n          <span class=\"hw-pill\">750 Dairy Shorthorn Cows<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"hw-content\">\n      <p>\n        In Pembrokeshire, West Wales, the <strong>Thomas family<\/strong> carries a proud legacy of dairy farming. <strong>Sion Thomas<\/strong>, a fourth-generation dairy farmer, manages a 1,200-acre farm in partnership with his parents, wife, and two children.\n      <\/p>\n\n      <p>\n        Together, they oversee one of the largest registered Dairy Shorthorn herds in the UK, built on more than 70 years of dedicated breeding. The result is a progressive family dairy business shaped by strong genetics, practical systems, and a constant focus on efficiency.\n      <\/p>\n\n      <div class=\"hw-image\">\n        <img decoding=\"async\" src=\"https:\/\/herdwatch.com\/en-uk\/wp-content\/uploads\/sites\/3\/2024\/06\/2F8AFEAF-BCE7-46A3-AAB3-781C99FA3E4B.jpeg\" alt=\"Sion Thomas dairy farming in Pembrokeshire with Dairy Shorthorn cows\">\n        <div class=\"hw-caption\">Sion Thomas and his family run a progressive Dairy Shorthorn herd in Pembrokeshire, West Wales.<\/div>\n      <\/div>\n\n      <h2>A Dairy Shorthorn herd built for efficiency<\/h2>\n\n      <p>\n        The Thomas farm is home to <strong>750 Dairy Shorthorn cows<\/strong>, a breed valued for easy calving, long production life, high milk output, and feed efficiency.\n      <\/p>\n\n      <p>\n        The herd is managed through a split calving system, with around 60% calving in spring and the rest in autumn. This helps maintain a consistent milk supply across the year while fitting neatly with the farm\u2019s extensive grazing system.\n      <\/p>\n\n      <p>\n        By matching calving patterns with grass growth and herd demand, the family is able to make better use of pasture while supporting animal performance and health.\n      <\/p>\n\n      <h2>Investment in better facilities<\/h2>\n\n      <p>\n        In recent years, the Thomas family has made major investments to improve farm efficiency and animal welfare. One of the biggest upgrades has been a <strong>70-point rotary parlour<\/strong>, which has transformed the milking routine.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        The new parlour has reduced milking times by more than 50%, creating more time for herd management and improving overall productivity on the farm.\n      <\/div>\n\n      <p>\n        Their focus on innovation also extends to calf rearing. A purpose-built calf shed can house up to 200 calves and is designed to give youngstock the best possible start.\n      <\/p>\n\n      <p>\n        Milk is pumped directly from the parlour to holding units in the calf shed through a transfer line. From there, a mobile milk tank heats, pasteurises, and dispenses milk accurately into a multi-teat feeder based on the age and requirements of each calf group.\n      <\/p>\n\n      <div class=\"hw-image\">\n        <img decoding=\"async\" src=\"https:\/\/herdwatch.com\/en-uk\/wp-content\/uploads\/sites\/3\/2024\/06\/7BAE6E79-98E6-4D92-AB87-64BCF3087DB6.jpeg\" alt=\"Dairy Shorthorn herd facilities and calf rearing at Thomas family farm\">\n        <div class=\"hw-caption\">Smart investment in parlour and calf facilities has helped improve efficiency and animal care across the farm.<\/div>\n      <\/div>\n\n      <p>\n        This system not only improves labour efficiency, but also supports stronger calf health and better growth rates.\n      <\/p>\n\n      <h2>Health, fertility, and long-term performance<\/h2>\n\n      <p>\n        For the Thomas family, herd health and welfare are central to how the farm performs. Giving calves the best start in life is a key part of maintaining a productive and efficient system.\n      <\/p>\n\n      <p>\n        Close monitoring of individual animals also helps identify lower-performing cows, allowing for better-informed culling decisions and stronger herd standards over time.\n      <\/p>\n\n      <p>\n        Fertility is another major area of focus. In a dairy system of this scale, strong fertility underpins profitability, labour efficiency, and long-term herd performance.\n      <\/p>\n\n      <h2>How Herdwatch transformed dairy herd management<\/h2>\n\n      <p>\n        Sion and his family have been using <strong>Herdwatch for more than five years<\/strong>, and it has significantly changed the way they manage the farm. Before switching, they were relying on a combination of complex software and written records.\n      <\/p>\n\n      <p>\n        What stood out about Herdwatch was how easy it was to set up and use. That simplicity mattered, because they wanted a system the whole family and farm team could use confidently.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cI love the batch registration as we register a big group of calves together.\u201d\n      <\/div>\n\n      <p>\n        Recording births, deaths, and movements is now much more streamlined, saving time and improving day-to-day efficiency.\n      <\/p>\n\n      <h3>All the cow information in your pocket<\/h3>\n\n      <p>\n        One of the biggest benefits for Sion is the ability to access information instantly while out on the farm. Instead of returning to the office or checking separate systems, the key details are always close to hand.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cThe biggest benefit of Herdwatch is having all the cow\u2019s information in your pocket, that can be easily accessed at any time.\u201d\n      <\/div>\n\n      <div class=\"hw-image\">\n        <img decoding=\"async\" src=\"https:\/\/herdwatch.com\/en-uk\/wp-content\/uploads\/sites\/3\/2026\/01\/DDEBB453-971A-4E1F-B829-F535BC8EDA2C_1_201_a.jpeg\" alt=\"Herdwatch dairy herd management for Dairy Shorthorn farming\">\n        <div class=\"hw-caption\">Herdwatch gives Sion and the team quick access to key cow information wherever they are on the farm.<\/div>\n      <\/div>\n\n      <h3>Breeding and milk insights made easier<\/h3>\n\n      <p>\n        Herdwatch has also improved breeding management across the herd. Notifications for expected heats and repeats, along with lists for scanning and vet checks, remove the need to manually check cows one by one.\n      <\/p>\n\n      <p>\n        That saves valuable time and helps the family stay on top of breeding activity in a large herd.\n      <\/p>\n\n      <p>\n        While the farm still uses NMR Herd Companion for detailed milk records, the <strong>Herdwatch Milk Insights<\/strong> feature is especially useful for quick access to the latest SCC and yield data when checking cows in the field or shed.\n      <\/p>\n\n      <h3>Inspection-ready records and pasture management<\/h3>\n\n      <p>\n        Herdwatch has also made life much easier when preparing for inspections. Sion values the reports and action lists that help the farm stay organised and ready when needed.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cHerdwatch gives exceptional action list\/reports before your farm inspection.\u201d\n      <\/div>\n\n      <div class=\"hw-quote\">\n        \u201cIn a recent inspection, the inspector commented on how well the lay out was on the medicine usage report and how it had all the correct and relevant information. Herdwatch provides peace of mind that you have all you need for an inspection at your fingertips.\u201d\n      <\/div>\n\n      <p>\n        On the grassland side, Sion has recently mapped the whole farm and now records paddock inputs including chemical fertiliser, manure applications, sprays, reseeding, and crop rotations.\n      <\/p>\n\n      <p>\n        He also plans to begin recording grass measurements in the near future. That kind of visibility is especially valuable with possible new Welsh regulations on the horizon.\n      <\/p>\n\n      <div class=\"hw-image\">\n        <img decoding=\"async\" src=\"https:\/\/herdwatch.com\/en-uk\/wp-content\/uploads\/sites\/3\/2024\/06\/D8409846-CA71-41B7-9C1F-15549624294A-scaled-1.jpeg\" alt=\"Pasture management and dairy herd farming in Pembrokeshire\">\n        <div class=\"hw-caption\">From herd records to paddock inputs, Herdwatch helps the Thomas family manage the farm with more confidence and control.<\/div>\n      <\/div>\n\n      <h2>A modern dairy business with strong family roots<\/h2>\n\n      <p>\n        As the Thomas family continues to embrace new technology, their focus on efficiency, animal welfare, and regulatory compliance remains strong. Herdwatch now plays an important role in their daily operation, helping them manage the complexity of a modern dairy system more easily.\n      <\/p>\n\n      <p>\n        By combining family farming experience with practical innovation, they have built a business that is well positioned for the future.\n      <\/p>\n\n      <p>\n        You can read more real farmer stories on our <a href=\"\/case-studies\/\">farm case studies page<\/a>.\n      <\/p>\n\n      <div class=\"hw-cta\">\n        <h3>A smarter way to manage dairy records<\/h3>\n\n        <p class=\"hw-cta-main\">\n          For Sion Thomas and his family, Herdwatch has become a key part of running a <strong>more efficient, organised, and inspection-ready dairy enterprise<\/strong>.\n        <\/p>\n\n        <p class=\"hw-cta-quote\">\n          \u201cThe biggest benefit of Herdwatch is having all the cow\u2019s information in your pocket.\u201d\n        <\/p>\n\n        <p class=\"hw-cta-join\">\n          Join thousands of farmers already using Herdwatch to simplify livestock records, improve efficiency, and make better day-to-day decisions on farm.\n        <\/p>\n\n        <div class=\"hw-cta-buttons\">\n          <a class=\"hw-btn hw-btn-primary\" href=\"https:\/\/herdwatchng.app.link\/MeKoA6VaqKb\" target=\"_blank\" rel=\"noopener\">\n            Download the Free App\n          <\/a>\n\n          <a class=\"hw-btn hw-btn-secondary\" href=\"https:\/\/www.herdwatch.com\/en-ie\/price\/\" target=\"_blank\" rel=\"noopener\">\n            Request an Instant Quote\n          <\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In Pembrokeshire, West Wales, the Thomas family carries a rich legacy of dairy farming. Sion Thomas, a fourth-generation dairy farmer, manages a 1200-acre farm in partnership with his parents, wife, and two children. Together, they oversee one of the largest registered Dairy Shorthorn herds in the UK, a testament to 70 years of dedicated breeding.<\/p>\n","protected":false},"author":1,"featured_media":12966,"menu_order":0,"template":"","case-studies_category":[215],"case-studies_tag":[208,220,231,238,308],"location":[236,245,306],"class_list":["post-12962","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies_category-cattle","case-studies_tag-case-study","case-studies_tag-dairy","case-studies_tag-farming","case-studies_tag-gb-ni","case-studies_tag-uk","location-gb","location-ie","location-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dairy Herd Management Pembrokeshire | Herdwatch Case Study<\/title>\n<meta name=\"description\" content=\"See how Sion Thomas uses Herdwatch for dairy herd management in Pembrokeshire to improve breeding, records, inspections, and farm efficiency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herdwatch.com\/en-uk\/case-studies\/revolutionising-dairy-farming-inside-the-thomas-familys-high-tech-farm-in-pembrokeshire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dairy Herd Management Pembrokeshire | Herdwatch Case Study\" \/>\n<meta property=\"og:description\" content=\"See how Sion Thomas uses Herdwatch for dairy herd management in Pembrokeshire to improve breeding, records, inspections, and farm efficiency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/herdwatch.com\/en-uk\/case-studies\/revolutionising-dairy-farming-inside-the-thomas-familys-high-tech-farm-in-pembrokeshire\/\" \/>\n<meta property=\"og:site_name\" content=\"Herdwatch UK\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T11:33:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/herdwatch.com\/en-uk\/wp-content\/uploads\/sites\/3\/2024\/06\/DDEBB453-971A-4E1F-B829-F535BC8EDA2C_1_201_a.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2327\" \/>\n\t<meta property=\"og:image:height\" content=\"1477\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/herdwatch.com\/en-uk\/case-studies\/revolutionising-dairy-farming-inside-the-thomas-familys-high-tech-farm-in-pembrokeshire\/\",\"url\":\"https:\/\/herdwatch.com\/en-uk\/case-studies\/revolutionising-dairy-farming-inside-the-thomas-familys-high-tech-farm-in-pembrokeshire\/\",\"name\":\"Dairy Herd Management Pembrokeshire | Herdwatch Case Study\",\"isPartOf\":{\"@id\":\"https:\/\/herdwatch.com\/en-uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/herdwatch.com\/en-uk\/case-studies\/revolutionising-dairy-farming-inside-the-thomas-familys-high-tech-farm-in-pembrokeshire\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/herdwatch.com\/en-uk\/case-studies\/revolutionising-dairy-farming-inside-the-thomas-familys-high-tech-farm-in-pembrokeshire\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/herdwatch.com\/en-uk\/wp-content\/uploads\/sites\/3\/2024\/06\/DDEBB453-971A-4E1F-B829-F535BC8EDA2C_1_201_a.jpeg\",\"datePublished\":\"2024-06-10T13:08:23+00:00\",\"dateModified\":\"2026-03-26T11:33:57+00:00\",\"description\":\"See how Sion Thomas uses Herdwatch for dairy herd management in Pembrokeshire to improve breeding, records, inspections, and farm efficiency.\",\"breadcrumb\":{\"@id\":\"https:\/\/herdwatch.com\/en-uk\/case-studies\/revolutionising-dairy-farming-inside-the-thomas-familys-high-tech-farm-in-pembrokeshire\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/herdwatch.com\/en-uk\/case-studies\/revolutionising-dairy-farming-inside-the-thomas-familys-high-tech-farm-in-pembrokeshire\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/herdwatch.com\/en-uk\/case-studies\/revolutionising-dairy-farming-inside-the-thomas-familys-high-tech-farm-in-pembrokeshire\/#primaryimage\",\"url\":\"https:\/\/herdwatch.com\/en-uk\/wp-content\/uploads\/sites\/3\/2024\/06\/DDEBB453-971A-4E1F-B829-F535BC8EDA2C_1_201_a.jpeg\",\"contentUrl\":\"https:\/\/herdwatch.com\/en-uk\/wp-content\/uploads\/sites\/3\/2024\/06\/DDEBB453-971A-4E1F-B829-F535BC8EDA2C_1_201_a.jpeg\",\"width\":2327,\"height\":1477,\"caption\":\"Shorthorn feature at Seimon Thomas Drysgolgoch, Llwyndrain, Llanfyrnach, Pembrokeshire Thomas family Eleanor, Hanna with Will, Seimon, &amp; 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