{"id":18991,"date":"2025-06-04T14:57:00","date_gmt":"2025-06-04T14:57:00","guid":{"rendered":"https:\/\/herdwatch.com\/en-uk\/?post_type=case-studies&#038;p=18991"},"modified":"2026-03-26T12:54:24","modified_gmt":"2026-03-26T12:54:24","slug":"farm-smart-moor-farms-century-long-legacy-continues-with-a-grass-fed-future-and-smarter-tech","status":"publish","type":"case-studies","link":"https:\/\/herdwatch.com\/en-uk\/case-studies\/farm-smart-moor-farms-century-long-legacy-continues-with-a-grass-fed-future-and-smarter-tech\/","title":{"rendered":"Farm Smart: Moor Farm\u2019s Century-Long Legacy Continues with a Grass-Fed Future and Smarter Tech"},"content":{"rendered":"\n<div class=\"hw-case-study\">\n  <style>\n    .hw-case-study {\n      --hw-blue: #007dbf;\n      --hw-green: #b5c428;\n      --hw-navy: #001738;\n      --hw-card: #ffffff;\n      --hw-text: #1f2d2a;\n      --hw-border: #e3e9e6;\n      --hw-quote-bg: #f7faea;\n\n      font-family: -apple-system, BlinkMacSystemFont, \"Segoe 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}\n    }\n  <\/style>\n\n  <div class=\"hw-wrap\">\n\n    <div class=\"hw-hero\">\n      <div class=\"hw-hero-inner\">\n        <div class=\"hw-kicker\">Farm Smart Case Study<\/div>\n        <p class=\"hw-subhead\">\n          In Shropshire, a progressive family farm is using a <strong>livestock farm management app<\/strong> to improve performance, simplify paperwork, and support a sustainable direct-to-consumer beef system.\n        <\/p>\n\n        <div class=\"hw-meta\">\n          <span class=\"hw-pill\">Shropshire, UK<\/span>\n          <span class=\"hw-pill\">Pedigree Hereford Herd<\/span>\n          <span class=\"hw-pill\">Farm Shop &amp; Direct Sales<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"hw-content\">\n\n      <p>\n        At Moor Farm in Shropshire, the Timmis family are using a <strong>livestock farm management app<\/strong> to improve performance, simplify record keeping, and run a more efficient farm business.\n      <\/p>\n\n      <p>\n        The farm is run by Mike and Hazel Timmis, alongside their daughter Melissa and her husband Dan. Together, they manage a diverse enterprise including pigs, poultry, arable land, a farm shop and caf\u00e9, and a respected pedigree Hereford herd.\n      <\/p>\n\n      <p>\n        At the heart of the farm is a suckler system of around <strong>120\u2013130 cattle<\/strong>, built around pedigree Herefords and a strong focus on sustainability, grass-based production, and direct-to-consumer beef sales.\n      <\/p>\n\n      <div class=\"hw-video\">\n        <div class=\"hw-video-frame\">\n          <iframe \n            src=\"https:\/\/www.youtube.com\/embed\/7gtKoEZ39v8\"\n            title=\"Herdwatch Moor Farm Case Study\"\n            allowfullscreen>\n          <\/iframe>\n        <\/div>\n      <\/div>\n\n      <h2>Using a livestock farm management app to improve performance<\/h2>\n\n      <p>\n        Moor Farm was once a regular on the show circuit, achieving top prices and prestigious wins with their Herefords. Today, the focus has shifted toward performance, sustainability, and direct customer relationships.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cWe\u2019ve gone from the show ring to the shop front \u2014 but it\u2019s still about quality and doing things properly.\u201d\n      <\/div>\n\n      <p>\n        With most beef now sold directly through the farm shop, traceability and performance are more important than ever. Customers want to understand how animals are raised, and the family needs accurate data to support that.\n      <\/p>\n\n      <h2>The challenge: paperwork slowing the farm down<\/h2>\n\n      <p>\n        Before switching to a livestock farm management app, record keeping was time-consuming and inefficient. Notes were written down and transferred later, often weeks after the job was done.\n      <\/p>\n\n      <p>\n        Calf registration was particularly frustrating, requiring multiple systems and repeated data entry across different platforms.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cIt was such a time sink.\u201d\n      <\/div>\n\n      <p>\n        Without real-time data, making performance decisions was difficult. Tracking weights, monitoring health, and identifying issues often relied on guesswork.\n      <\/p>\n\n      <h2>How a livestock farm management app transformed the system<\/h2>\n\n      <p>\n        After discovering Herdwatch, the family made the switch and quickly transformed how they manage the farm.\n      <\/p>\n\n      <p>\n        With a <strong>livestock farm management app<\/strong>, they now record calf registrations, treatments, and movements instantly. This removes paperwork and reduces admin time.\n      <\/p>\n\n      <p>\n        One of the biggest benefits has been <strong>Weight Insights<\/strong>. This feature allows them to track daily weight gain and monitor animal performance in real time.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cIt gives you daily weight gains and a heads-up if something\u2019s not thriving.\u201d\n      <\/div>\n\n      <p>\n        Having this information to hand means faster decisions and better overall herd performance.\n      <\/p>\n\n      <h2>Better records, less stress, more control<\/h2>\n\n      <p>\n        Compliance has also become far easier. Instead of chasing paperwork before inspections, everything is recorded as it happens using the livestock farm management app.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        \u201cWe update as we go \u2014 it\u2019s much more accurate and a lot less stressful.\u201d\n      <\/div>\n\n      <p>\n        With all data stored in one place and accessible on mobile, the family no longer needs to double-handle records or worry about missing information.\n      <\/p>\n\n      <p>\n        The result is a system that saves time, improves accuracy, and supports better decision-making across the farm.\n      <\/p>\n\n      <div class=\"hw-image\">\n        <img decoding=\"async\" src=\"YOUR-IMAGE-URL-HERE\" alt=\"Livestock farm management app used on a cattle farm in Shropshire\">\n        <div class=\"hw-caption\">Real-time livestock records help the Timmis family stay organised and make faster decisions on farm.<\/div>\n      <\/div>\n\n      <p>\n        You can read more real farmer stories on our <a href=\"\/case-studies\/\">farm case studies page<\/a>.\n      <\/p>\n\n      <div class=\"hw-cta\">\n        <h3>A smarter way to run a modern farm<\/h3>\n\n        <p>\n          For the Timmis family, Herdwatch has transformed record keeping into a simple, real-time process \u2014 helping them stay organised, improve performance, and focus on producing high-quality beef.\n        <\/p>\n\n        <p>\n          You too can join thousands of farmers using Herdwatch to simplify farm management and make better decisions every day.\n        <\/p>\n\n        <div class=\"hw-cta-buttons\">\n          <a class=\"hw-btn hw-btn-primary\" href=\"https:\/\/herdwatchng.app.link\/MeKoA6VaqKb\" target=\"_blank\" rel=\"noopener\">\n            Download the Free App\n          <\/a>\n          <a class=\"hw-btn hw-btn-secondary\" href=\"https:\/\/www.herdwatch.com\/en-ie\/price\/\" target=\"_blank\" rel=\"noopener\">\n            Request an Instant Quote\n          <\/a>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Farm Smart Case Study In Shropshire, a progressive family farm is using a livestock farm management app to improve performance, simplify paperwork, and support a sustainable direct-to-consumer beef system. Shropshire, UK Pedigree Hereford Herd Farm Shop &amp; Direct Sales At Moor Farm in Shropshire, the Timmis family are using a livestock farm management app to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18992,"menu_order":0,"template":"","case-studies_category":[215,269],"case-studies_tag":[196,208,217,229,231,238,256,308],"location":[236,239,306],"class_list":["post-18991","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies_category-cattle","case-studies_category-pasture","case-studies_tag-agriculture","case-studies_tag-case-study","case-studies_tag-cows","case-studies_tag-farmer","case-studies_tag-farming","case-studies_tag-gb-ni","case-studies_tag-latest-news","case-studies_tag-uk","location-gb","location-general","location-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Livestock Farm Management App | Herdwatch Case 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