{"id":19725,"date":"2026-04-21T08:29:20","date_gmt":"2026-04-21T08:29:20","guid":{"rendered":"https:\/\/herdwatch.com\/en-uk\/?post_type=case-studies&#038;p=19725"},"modified":"2026-04-21T09:38:48","modified_gmt":"2026-04-21T09:38:48","slug":"sheep-record-keeping-app-uk-charlton-lincolnshire","status":"publish","type":"case-studies","link":"https:\/\/herdwatch.com\/en-uk\/case-studies\/sheep-record-keeping-app-uk-charlton-lincolnshire\/","title":{"rendered":"Farm Smart: From 500 to 1,000 Ewes: How One Lincolnshire Farm is Scaling with Smarter Records"},"content":{"rendered":"\n<div class=\"hw-case-study\">\n  <style>\n    .hw-case-study {\n      --hw-blue: #007dbf;\n      --hw-green: #b5c428;\n      --hw-navy: #001738;\n      --hw-card: #ffffff;\n      --hw-text: #1f2d2a;\n      --hw-border: #e3e9e6;\n      --hw-quote-bg: #f7faea;\n\n      font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n      color: var(--hw-text);\n      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}\n      .hw-content { padding: 22px; }\n      .hw-content p { font-size: 16px; }\n      .hw-content h2 { font-size: 22px; }\n\n      .hw-image-card img {\n        height: auto;\n      }\n    }\n  <\/style>\n\n  <div class=\"hw-wrap\">\n\n    <!-- Hero -->\n    <div class=\"hw-hero\">\n      <div class=\"hw-hero-grid\">\n        <div class=\"hw-hero-inner\">\n          <div class=\"hw-kicker\">Farmer Case Study<\/div>\n          <p class=\"hw-subhead\">\n            Lincolnshire sheep farmers <strong>Jamie and Louise Charlton<\/strong>\n            are building a performance-driven flock at Braceborough Lodge Farm \u2014\n            and use Herdwatch to record every lambing in real time, track flock\n            genetics, and scale with confidence.\n          <\/p>\n          <div class=\"hw-meta\">\n            <span class=\"hw-pill\">Braceborough Lodge, Lincolnshire<\/span>\n            <span class=\"hw-pill\">500 Ewes \u2014 Lambing Now<\/span>\n            <span class=\"hw-pill\">Innovis Stud Farm<\/span>\n            <span class=\"hw-pill\">Target: 1,000 Ewes by 2028<\/span>\n          <\/div>\n        <\/div>\n        <div class=\"hw-hero-media\">\n          <img decoding=\"async\" src=\"https:\/\/herdwatch.com\/en-uk\/wp-content\/uploads\/sites\/3\/2026\/04\/Jamie-and-Louise.png\" alt=\"Jamie and Louise Charlton at Braceborough Lodge Farm\">\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Content -->\n    <div class=\"hw-content\">\n\n      <p>\n        Jamie and Louise Charlton took on Braceborough Lodge Farm in Lincolnshire\n        in 2023 with a clear vision \u2014 to build a progressive, performance-driven\n        sheep enterprise from the ground up. Today, they are lambing\n        <strong>500 ewes across 250 acres<\/strong>. Their ambitions, however,\n        go further still. Meet Jamie and Louise Charlton,\n        whose practical approach is shaping the next phase of growth on the farm.\n      <\/p>\n\n      <div class=\"hw-stat-grid\">\n        <div class=\"hw-stat-card\">\n          <div class=\"hw-stat-number\">500<\/div>\n          <div class=\"hw-stat-label\">Ewes lambing today<\/div>\n        <\/div>\n        <div class=\"hw-stat-card\">\n          <div class=\"hw-stat-number\">750<\/div>\n          <div class=\"hw-stat-label\">Target by 2027<\/div>\n        <\/div>\n        <div class=\"hw-stat-card\">\n          <div class=\"hw-stat-number\">1,000<\/div>\n          <div class=\"hw-stat-label\">Target by 2028<\/div>\n        <\/div>\n        <div class=\"hw-stat-card\">\n          <div class=\"hw-stat-number\">250<\/div>\n          <div class=\"hw-stat-label\">Acres farmed<\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"hw-image-pair\">\n        <div class=\"hw-image\">\n          <img decoding=\"async\" src=\"https:\/\/herdwatch.com\/en-uk\/wp-content\/uploads\/sites\/3\/2026\/04\/Sheep-in-race.png\" alt=\"Sheep moving through the race at Braceborough Lodge Farm\">\n          <div class=\"hw-caption\">\n            Sheep moving through the race at Braceborough Lodge Farm.\n          <\/div>\n        <\/div>\n\n        <div class=\"hw-image\">\n          <img decoding=\"async\" src=\"https:\/\/herdwatch.com\/en-uk\/wp-content\/uploads\/sites\/3\/2026\/04\/Jamie-Eid-reader.png\" alt=\"Jamie using an EID reader to record sheep data\">\n          <div class=\"hw-caption\">\n            Jamie using an EID reader.\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <h2>Becoming an Innovis Stud Farm \u2014 a step up in scale and complexity<\/h2>\n\n      <p>\n        A major milestone for the Charltons was becoming an\n        <strong>Innovis Stud Farm<\/strong>, multiplying Aberfield and Abertex\n        ewes and rams. This represented a significant step up from their previous\n        commercial flock. As a result, the current system now includes\n        multipliers, terminals, and youngstock \u2014 adding complexity but also\n        real opportunity.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;It&#8217;s a big step up from the commercial flock we were running previously. We&#8217;re learning as we go.&#8221;\n      <\/div>\n\n      <p>\n        Consequently, with performance now at the heart of every decision,\n        accurate records quickly became essential. The system they had before\n        simply could not keep up.\n      <\/p>\n\n      <h2>Why spreadsheets were holding them back<\/h2>\n\n      <p>\n        Before Herdwatch, Jamie relied on spreadsheets to manage flock records.\n        However, the reality of day-to-day lambing season made it almost\n        impossible to keep them accurate.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;It was always done in hindsight \u2014 so it was inaccurate.&#8221;\n      <\/div>\n\n      <p>\n        Recording events after the fact led to gaps in the data \u2014 particularly\n        around treatments and flock performance. Furthermore, those gaps made it\n        harder to make informed breeding and culling decisions at the end of the\n        year.\n      <\/p>\n\n      <h2>Recording every lambing in real time<\/h2>\n\n      <p>\n        That all changed when Jamie introduced Herdwatch during lambing season.\n        Instead of catching up at the end of the day, every event is now\n        recorded at the moment it happens. In particular, recording lambing ease,\n        mothering ability, milkiness, and each lamb&#8217;s details has transformed\n        how the farm manages progeny and improves flock performance.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;It makes the job so much easier doing it in real time.&#8221;\n      <\/div>\n\n      <div class=\"hw-image-grid\">\n        <div class=\"hw-image-card\">\n          <img decoding=\"async\" src=\"https:\/\/herdwatch.com\/en-uk\/wp-content\/uploads\/sites\/3\/2026\/04\/Scanning.png\" alt=\"Scanning ewes during lambing management\">\n          <div class=\"hw-caption\">\n            <strong>Scanning ewes<\/strong>\n          <\/div>\n        <\/div>\n        <div class=\"hw-image-card\">\n          <img decoding=\"async\" src=\"https:\/\/herdwatch.com\/en-uk\/wp-content\/uploads\/sites\/3\/2026\/04\/Triplet.png\" alt=\"A ewe with triplet lambs\">\n          <div class=\"hw-caption\">\n            <strong>Triplet lambs<\/strong>.\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <p>\n        Real-time recording has improved accuracy, reduced stress during the\n        busiest periods, and made the whole record-keeping process far more\n        efficient. Moreover, the data collected during lambing directly feeds\n        into breeding decisions \u2014 helping the Charltons build a more prolific,\n        higher-performing flock year on year.\n      <\/p>\n\n      <h2>Breeding records and medicine book \u2014 the two features making the difference<\/h2>\n\n      <p>\n        Two features in particular stand out on the Charltons&#8217; farm.\n        <strong>Breeding records<\/strong> allow Jamie to track performance across\n        the full cycle \u2014 from lambing through to weaning and sale \u2014 giving him\n        the data he needs to identify the best ewes and rams for the next\n        generation.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;Monitoring performance is vital in the progression of our flock.&#8221;\n      <\/div>\n\n      <p>\n        In addition, the <strong>medicine book<\/strong> has removed the need for\n        backdating treatments entirely. Everything is recorded at the time of\n        treatment, making compliance straightforward and audit preparation\n        stress-free. Tools like an EID reader in the yard\n        make it even easier to connect the right animal to the right record at the right moment.\n      <\/p>\n\n      <ul class=\"hw-feature-list\">\n        <li>Lambing records \u2014 ease, mothering ability, milkiness, and lamb details captured in real time<\/li>\n        <li>Breeding records \u2014 track progeny performance across the full cycle<\/li>\n        <li>Medicine book \u2014 treatments recorded at the time, no backdating required<\/li>\n        <li>Team access \u2014 multiple users on the same account for consistent records<\/li>\n      <\/ul>\n\n      <h2>Shared access keeps the whole team aligned<\/h2>\n\n      <p>\n        As the business grows, strong communication and shared visibility across\n        the team have become increasingly important. Herdwatch supports this\n        directly \u2014 multiple team members use the same account, ensuring records\n        are consistently updated regardless of who is working on the farm.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;Having multiple team members using the same login keeps records up to date and accurate.&#8221;\n      <\/div>\n\n      <p>\n        With everyone recording jobs as they go, nothing gets missed. As a\n        result, the Charltons have a complete, reliable picture of the flock\n        at all times.\n      <\/p>\n\n      <h2>Building a diverse and resilient business<\/h2>\n\n      <p>\n        Beyond the sheep enterprise, Jamie and Louise have broader ambitions for\n        Braceborough Lodge Farm. Their plans include expanding the flock to\n        1,000 ewes by 2028, developing a farm shop, and introducing B&amp;B pigs.\n        It is an ambitious vision \u2014 and one that depends on having practical\n        systems in place to support growth at every stage.\n      <\/p>\n\n      <div class=\"hw-quote\">\n        &#8220;It&#8217;s great to have everything in one place.&#8221;\n      <\/div>\n\n      <p>\n        For Jamie and Louise, Herdwatch is not just a record-keeping tool. It\n        is the foundation that allows them to scale with confidence \u2014 knowing\n        that accurate, real-time data is always there when they need it.\n      <\/p>\n\n      <p>\n        You can read more real farmer stories on our\n        <a href=\"https:\/\/herdwatch.com\/en-uk\/case-studies\/\">farm case studies page<\/a>.\n      <\/p>\n\n      <!-- CTA -->\n      <div class=\"hw-cta\">\n        <h3>Scale your flock \u2014 without losing track<\/h3>\n\n        <p class=\"hw-cta-main\">\n          From 500 ewes to 1,000 and beyond, the Charltons are using\n          <strong>Herdwatch<\/strong> to record every lambing, track breeding\n          performance, and keep the whole team working from the same accurate\n          data.\n        <\/p>\n\n        <p class=\"hw-cta-quote\">\n          &#8220;Monitoring performance is vital in the progression of our flock.&#8221;\n        <\/p>\n\n        <p class=\"hw-cta-join\">\n          Join Jamie, Louise, and over 22,000 farmers using Herdwatch to\n          simplify flock records and make better decisions every day.\n        <\/p>\n\n        <div class=\"hw-cta-buttons\">\n          <a class=\"hw-btn hw-btn-primary\" href=\"https:\/\/herdwatchng.app.link\/MeKoA6VaqKb\" target=\"_blank\" rel=\"noopener\">\n            Download the Free App\n          <\/a>\n          <a class=\"hw-btn hw-btn-secondary\" href=\"https:\/\/www.herdwatch.com\/en-uk\/price\/\" target=\"_blank\" rel=\"noopener\">\n            Request an Instant Quote\n          <\/a>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Farmer Case Study Lincolnshire sheep farmers Jamie and Louise Charlton are building a performance-driven flock at Braceborough Lodge Farm \u2014 and use Herdwatch to record every lambing in real time, track flock genetics, and scale with confidence. Braceborough Lodge, Lincolnshire 500 Ewes \u2014 Lambing Now Innovis Stud Farm Target: 1,000 Ewes by 2028 Jamie and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19836,"menu_order":0,"template":"","case-studies_category":[289],"case-studies_tag":[],"location":[236],"class_list":["post-19725","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies_category-sheep","location-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sheep Record Keeping App UK | Herdwatch<\/title>\n<meta name=\"description\" content=\"See how Lincolnshire sheep farmers Jamie and Louise Charlton use the Herdwatch sheep record keeping app to record every lambing in real time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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