Feed Merchant
Smarter Feeding Starts with Smarter Data
Connect your feed products to real-world livestock outcomes. Herdwatch gives feed merchants real-time insight into animal performance, consumption trends, and ROI — across thousands of farms.
Guesswork Is Costing You — and Your Customers
Without visibility into how your feed performs on-farm, it’s harder to provide tailored advice, forecast demand, or demonstrate value. Herdwatch connects you to real-time performance data from over 20,000 farms — helping you link feed to outcomes, optimise nutrition strategies, and grow smarter relationships with your customers.
Performance
Track growth performance by feed type, breed, and system
Strategy
Link daily weight gain to feeding strategies across different farms
Insights
Compare feed ROI across animals, genetics, and environments
Support
Support customers with data-backed nutrition plans
Forecast
Forecast feed demand based on real on-farm trends
Benchmark
Benchmark product performance across regions or herds
Outcomes You Can Expect
Build stronger relationships with high-value customers
Improve accuracy of feed recommendations
Reduce product waste through smarter forecasting
Differentiate your feed brand with real, measurable performance
Align with processors or co-ops on shared animal health goals
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Frequently Asked Questions
Your questions answered: Here’s what you need to know.
You access permissioned data directly from Herdwatch-connected farms. We support automated growth tracking linked to breed, sex, feeding program, and genetics.
Yes. Herdwatch allows benchmarking across farms so you can identify where specific feeds are delivering the best results — and refine your offering accordingly.
Absolutely. Herdwatch supports API and XML-based data flows into your ERP or CRM, so your sales and support teams can use performance data in real time.
Yes. Herdwatch enables you to track key metrics like daily weight gain, feed conversion efficiency, and carcass performance. By comparing outcomes across different feed programs, you can demonstrate clear return on investment to your customers.
Absolutely. With access to real-time animal data — including weight, breed, health status, and production stage — your technical sales reps can offer data-backed feed recommendations tailored to each herd.
Farmers remain in full control of their data. With their permission, you gain access to the relevant livestock and performance records through the Herdwatch Enterprise platform — ensuring transparency and trust.
Yes. Herdwatch enables cross-platform collaboration with other stakeholders in the supply chain, including co-ops and processors, allowing you to align feed performance data with wider goals like throughput, compliance, or sustainability.
You can still use Herdwatch through its web interface or custom dashboards without needing to integrate directly. However, if and when you adopt a system, we can help connect it for automated data syncing.
Minimal training is required. The Herdwatch interface is designed to be intuitive, and we provide onboarding support to ensure your team can easily interpret performance trends and customer insights.
Got more questions?
If you have any other questions or need assistance, feel free to reach out to our customer service team. We’re here to help and ensure you have the best shopping experience possible.
- info@herdwatch.ie
- 0505 34400