Retailers

Transparency from Farm to Shelf

Give your customers the confidence they expect. Herdwatch connects retailers to real-time livestock data, traceability, and ESG insights — ensuring you deliver on trust, compliance, and sustainability.

Consumer Trust Starts at the Source

Today’s customers want to know where their food comes from, how it was raised, and what impact it has on the planet. Herdwatch gives you full visibility into livestock supply chains — from treatment and welfare to carbon emissions and antibiotic use — helping you build more transparent, responsible, and resilient food systems.

Key Benefits for Retailers

Smarter Supply Chain Insight. Stronger Brand Trust.

Traceability

Full farm-to-fork traceability — including treatments, movements, and welfare data

Transparency

Live access to antibiotic usage, carbon footprint, and biodiversity metrics

Accountability

ESG-ready reporting for Scope 3 emissions and sustainability claims

Connectivity

Align with processors, co-ops, and suppliers through shared, real-time data

Assurance

Strengthen product assurance and audit readiness

Credibility

Enhance marketing claims with verifiable on-farm records

Integration + Collaboration

Designed for Compliance, Built for Retail Standards

Integrates with supply chain platforms, certification schemes, and internal systems
Access permissioned data from 20,000+ active Herdwatch farms
Standardised XML and API-ready for seamless data exchange
Supports traceability for Red Tractor, Bord Bia, and other schemes

Submit your Enquiry

Frequently Asked Questions

Your questions answered: Here’s what you need to know.

What kind of data can Herdwatch give us?

You get real-time access to permissioned livestock data — including animal movements, treatments, weights, medicine use, and carbon/biodiversity indicators.

How does this help with ESG and Scope 3 reporting?

Herdwatch automates the capture of farm-level carbon data, antibiotic usage, and biodiversity insights — enabling accurate Scope 3 reporting and measurable progress toward net zero.

Can this integrate with our traceability or sourcing systems?

Yes. Herdwatch supports API and XML-based integrations, making it easy to connect with your existing systems and certification partners.

How do you ensure data is accurate and secure?

Data is captured directly by farmers and permissioned to you through the Herdwatch platform. All access is tracked, secure, and GDPR-compliant.

How can this help with marketing and brand claims?

With live, verifiable records from over 20,000 farms, Herdwatch gives you confidence to back up claims like “grass-fed,” “low antibiotic use,” or “sustainably sourced” with real data.

Got more questions?

If you have any other questions or need assistance, feel free to reach out to our customer service team. We’re here to help and ensure you have the best shopping experience possible.