Farm Smart: Moor Farm’s Century-Long Legacy Continues with a Grass-Fed Future and Smarter Tech
In Shropshire, a progressive family farm is using a livestock farm management app to improve performance, simplify paperwork, and support a sustainable direct-to-consumer beef system.
At Moor Farm in Shropshire, the Timmis family are using a livestock farm management app to improve performance, simplify record keeping, and run a more efficient farm business.
The farm is run by Mike and Hazel Timmis, alongside their daughter Melissa and her husband Dan. Together, they manage a diverse enterprise including pigs, poultry, arable land, a farm shop and café, and a respected pedigree Hereford herd.
At the heart of the farm is a suckler system of around 120–130 cattle, built around pedigree Herefords and a strong focus on sustainability, grass-based production, and direct-to-consumer beef sales.
Using a livestock farm management app to improve performance
Moor Farm was once a regular on the show circuit, achieving top prices and prestigious wins with their Herefords. Today, the focus has shifted toward performance, sustainability, and direct customer relationships.
With most beef now sold directly through the farm shop, traceability and performance are more important than ever. Customers want to understand how animals are raised, and the family needs accurate data to support that.
The challenge: paperwork slowing the farm down
Before switching to a livestock farm management app, record keeping was time-consuming and inefficient. Notes were written down and transferred later, often weeks after the job was done.
Calf registration was particularly frustrating, requiring multiple systems and repeated data entry across different platforms.
Without real-time data, making performance decisions was difficult. Tracking weights, monitoring health, and identifying issues often relied on guesswork.
How a livestock farm management app transformed the system
After discovering Herdwatch, the family made the switch and quickly transformed how they manage the farm.
With a livestock farm management app, they now record calf registrations, treatments, and movements instantly. This removes paperwork and reduces admin time.
One of the biggest benefits has been Weight Insights. This feature allows them to track daily weight gain and monitor animal performance in real time.
Having this information to hand means faster decisions and better overall herd performance.
Better records, less stress, more control
Compliance has also become far easier. Instead of chasing paperwork before inspections, everything is recorded as it happens using the livestock farm management app.
With all data stored in one place and accessible on mobile, the family no longer needs to double-handle records or worry about missing information.
The result is a system that saves time, improves accuracy, and supports better decision-making across the farm.
You can read more real farmer stories on our farm case studies page.
A smarter way to run a modern farm
For the Timmis family, Herdwatch has transformed record keeping into a simple, real-time process — helping them stay organised, improve performance, and focus on producing high-quality beef.
You too can join thousands of farmers using Herdwatch to simplify farm management and make better decisions every day.