Herd Intelligence’ Wins at British Farming Awards, Heralding a New Era for UK Livestock Farmers

Birmingham, 17th October 2025 — Herdwatch, the agri-tech company, whose UK Headquarters is in Newport, Shropshire, has been named a winner at the 2025 British Farming Awards, recognising its pioneering role in bringing practical artificial intelligence to livestock farming, with the world’s first context-aware AI Farm Assistant. 

The award celebrates Herd Intelligence — embodied by its in-app assistant Herdi by Herdwatch — which combines deep farming know-how and local context with advanced AI to give farmers instant, trustworthy answers tailored to their own herds, directly through the Herdwatch app. 

A “game-changer” for UK livestock farmers

Already available to more than 22,000 farmers worldwide, Herd Intelligence has quickly become known for simplifying everyday decisions that often eat into a farmer’s time. 

Agri-influencer, Cammy Wilson (The Sheep Game), recently spoke about his excitement of how he can now use AI through Herdwatch: 
“What I like about Herd Intelligence is that you can ask it very obscure questions that help with flock management. We have lots of sheep in different groups all over Ayrshire so a great question this time of year is ‘What groups have not had a fluke dose in the last 6 months?’ And I can instantly see which groups need done.”

James Greevy, Director of Product at Herdwatch, said the goal is to make complex farm data useful in real time: 

“Farmers are drowning in data spread across too many places. Herd Intelligence brings it together — herd records, breeding information, compliance — and gives one clear answer a farmer can act on immediately. It is like having a farm manager, who is an expert in all of this plus knows everything about your herd.”

Pat Bolger, Director of Technology, highlighted privacy and trust as core design principles: 

“Your farm data never leaves your account. Herd Intelligence doesn’t share it, store it, or learn from it — it’s private advice, built for you alone.”

A return to the British stage — continuing a proud legacy of innovation

This latest recognition at the British Farming Awards marks a full-circle moment for Herdwatch in the UK. 

The company previously won the prestigious Prince Philip Award for Innovation in Farming (RABDF, 2016) — one of British agriculture’s highest honours — and has been recognised multiple times for its technology that helps farmers work smarter, not harder.