Farm Smart: The Sheep Game – From Police Officer to YouTube Sensation

Farm Smart Case Study

Sheep farming influencer Cammy Wilson, better known as The Sheep Game, is using Herdwatch to simplify records, save time, and run a more efficient sheep business in south-west Scotland.

Ayrshire, Scotland 1,000 Head Sheep Farm The Sheep Game

Cammy Wilson, widely known as The Sheep Game, has built one of the best-known farming audiences in the UK. With more than 150,000 YouTube followers and millions of views, Cammy has become a familiar face both within agriculture and beyond.

However, social media is only one part of the story. Long before the YouTube channel took off, Cammy was farming sheep full time in south-west Scotland. In fact, he spent 12 years serving as a police officer before the success of The Sheep Game allowed him to step fully into farming and content creation.

“The Sheep Game social media and merchandise gave me enough income on the side to replace what I was getting from the police and allowed me to go into full-time farming.”

Today, Cammy runs a 1,000-head sheep farm on roughly 1,000 acres in Ayrshire, alongside his partner Lizzie and their young son Jock. The farm operates entirely on seasonal grazing and rented ground, with sheep farming, shearing, and content creation all forming part of the wider business.

A busy sheep system where time matters

Cammy was born and bred on the farm, and sheep have always been at the heart of what he does. Alongside running the flock, he also produces regular YouTube content and spends a huge amount of time shearing, which remains one of his biggest passions.

Cammy Wilson The Sheep Game using Herdwatch on sheep farm

Cammy Wilson, The Sheep Game, using Herdwatch to simplify sheep records and daily management.

Because of that, time matters. Any system used on the farm has to be quick, simple, and practical enough to work in real life, especially around lambing and other busy periods.

“People seem to love seeing sheep get shorn, as do I. That’s my main passion and hobby and I’m glad I can share it with the rest of the world.”

Before Herdwatch, records were all over the place

Before starting with Herdwatch, Cammy handled records in the way many livestock farmers still do. He took photos of ear tags, snapped pictures of medicine bottles, or wrote notes on his phone, all with the intention of sorting it later.

In reality, that usually meant going back weeks later and trying to piece everything together.

“We had great intentions to go home that night and update it but that rarely happened. It would usually be a month down the line back tracking through photos.”

That kind of system was not sustainable for a farm of this scale, especially when combined with the demands of filming, editing, and running a growing online brand.

Why Herdwatch made sense

Cammy started using Herdwatch around lambing time, when he was actively looking for a better way to move the farm forward and tighten up records.

What stood out immediately was the simplicity. Instead of needing a complicated system, Herdwatch gave him one place to record movements, sheep notes, treatments, parentage, and sales records.

“It was a no brainer to give it a go.”

Because the app is simple and quick to use, it fits around the realities of working with sheep, rather than creating more work.

Better flock management at lambing and beyond

One of the biggest differences has come during lambing. Recording lambs, linking parentage, and keeping breeding records up to date is now much more straightforward.

That is particularly important in a flock where performance matters and breeding decisions need to be based on reliable information.

“Using Herdwatch at lambing time has made it so easy to record our lambs’ parentage without masses of paper.”

Cammy also uses Herdwatch to record weights, medicines, and treatments. In addition, he tracks daily liveweight gain, bloodlines, and any issues within the flock so he can make better decisions when selecting replacements and breeding stock.

Fast enough for life on a working sheep farm

One of the things Cammy values most is the speed of the app. If he spots a sheep that needs treatment in the field, he can pull out the phone, type in the last few digits of the tag, and record the treatment immediately.

“I don’t even need my stick reader with me. It brings that sheep up and I can record she’s had that jab there and then.”

That means there is no delay, no paperwork to chase later, and far less chance of records being missed.

Movements, prices, and better business insight

Another feature Cammy highlights is the ability to record off-farm movements and log sale prices. That gives him a much clearer view of how animals perform commercially, not just physically.

For a business that depends on both efficiency and margins, having those figures tied back to individual animals is a major advantage.

“Probably my favourite feature is the ability to do my movements off the farm and record prices of animals sold.”

A tool he recommends without hesitation

For Cammy, Herdwatch has become a practical, everyday part of how he farms. It has helped him save time, tighten up records, and manage the flock more effectively without adding complexity.

Just as importantly, it supports a busy lifestyle where farming, filming, and shearing all compete for time.

“It’s a fantastic product to use, super simple and actually, in some weird way that us farmers are, it’s quite enjoyable.”

You can read more real farmer stories on our farm case studies page.

A simpler way to manage your sheep records

For Cammy Wilson, Herdwatch has become a key part of running a more efficient, better organised, and easier-to-manage sheep enterprise.

“I would absolutely recommend Herdwatch to other farmers.”

Join thousands of farmers already using Herdwatch to simplify livestock records, improve efficiency, and make better day-to-day decisions on farm.

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