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Celebrating Great British Beef Week with Herdwatch

Rachel Rose

| Cattle & Dairy | General

| Apr 24, 2024

Great British Beef Week

This week, we’re celebrating one of Britain’s most iconic foods – beef! From April 23rd to April 30th, Great British Beef Week is in full swing, and Herdwatch is proud to be a part of this celebration.

Organised by Ladies in Beef and AHDB (Agriculture and Horticulture Development Board), Great British Beef Week is an annual campaign aimed at promoting British beef, highlighting the high standards of production, and showcasing its versatility in various dishes.

Last year’s campaign was a huge success, reaching 18 million people and receiving a 98% positive media sentiment. It encouraged consumers to reimagine the traditional beef roast.

This year, the focus of the campaign is on celebrating the sustainability of British beef. As awareness of environmental issues grows, consumers are increasingly interested in knowing where their food comes from and how it’s produced. British beef has a strong sustainability story, with farmers across the country implementing practices to reduce carbon emissions, enhance biodiversity, and ensure the welfare of their animals.

A great British beef success story – Suffolk Food Hall!

Oliver Paul is a fifth generation suckler farmer with a family background in agri-business, originally in feeds & malts and now diversifying into the award-winning Suffolk Food Hall, which focuses on local produce and their own beef is the champion product.

Oliver told us, “Our family has a long history with Red Polls, the local native cattle breed. Their milk heritage, along with easy calving, good nature, and good conversion of dry and relatively poor grass into slow reared beef, makes the Red Poll a sensible choice for our closed herd system. We keep around 70 head on about 40 hectares of unimproved pasture for the suckler and fat stock herd, with some arable land let on and managed woodland set aside.”

Oliver Paul - Suffolk Food Hall

“Previously we used another cattle manager software package which only worked on the PC in the office. It did not have an easy to use app that we could use on our smartphones, when out and about. We did some research online and found the Herdwatch farm management app. Activating the free Herdwatch trial could not have been easier, particularly with the BCMS download, so little data entry was needed and no transposition risks.”

Come meet the Herdwatch team at the British Beef Expo this Saturday!

Herdwatch is thrilled to support Great British Beef Week. As part of our commitment to the beef industry, we’re attending the British Beef Expo this Saturday, April 27th. You can find us in the exhibition hall at stand 227. We’re excited to engage with farmers, and industry professionals, sharing insights into the latest developments in farm management technology.

During the Beef Expo, we’re offering a 50% discount for all farmers looking to get set up on their first 12 months Herdwatch subscription. It’s our way of supporting farmers and empowering them with tools to enhance efficiency, productivity, and sustainability on their farms.

So, don’t forget to stop by the Herdwatch stand at the British Beef Expo to learn more about how our technology can help you!

How can Herdwatch help?

Herdwatch offers a range of features designed to streamline farm management tasks and improve decision-making processes. From recording animal movements and medication usage to generating compliance reports and managing finances, Herdwatch simplifies the complexities of farm management.

Our mobile app allows farmers to access their data anytime, anywhere, ensuring that important information is always at their fingertips.

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