Herdwatch survey shows 78% of farmers are dependent on marts to sell cattle


Herdwatch survey shows 78% of farmers are dependent on marts to sell cattle


| General

| Apr 6, 2020

graph where are cattle sold

A recent survey by Herdwatch has revealed the true impact of the restrictions currently imposed on marts in the fight against Covid-19. The survey of 1,100 farmers revealed that 78% of farmers are dependent on marts to sell cattle and 59% use marts to buy cattle.


The survey provided additional insight into selling trends in that 94% of farmers sell animals multiple times per year and 1 in 4 sell animals every other month or less. Most farmers sell animals via a mixture of Marts, direct to other farms or factories and 26% sell via all three but the Mart is the most popular outlet for trading animals followed closely by factories and other farms.

The main reasons given why they sell at the Mart is to get the fairest market price. With limitations on the Marts at present, they now face reduced return from their animals should they be more dependent on factories and when selling to other farms, the majority always sell to the same farmers because they have built a trusted trading relationship with the buyer.


On buying trends, 3 in 4 farmers buy animals with a large majority (84%) preferring to buy animals from other farmers over the Mart (59%). Half of the farmers who buy animals from other farms buy from the same farms each time, to provide surety on what they are buying whether they are looking to improve their own breeding stock or to reduce costs.


Mervyn Harvey from Herdwatch commented “We know how important marts are to help farmers, who are often working in isolation, to socialise and our survey has confirmed just how important marts are to maintaining our critical food supply chain.

As part of this battle against Covid-19, many marts have re-opened but are operating under restrictions, meaning that some farmers do not have an outlet to sell or buy cattle at one of the busiest periods of the year which is a concern.

We’d encourage everyone, in a safe manner and in line with current advice, to support farmers in any way they can in the next few months.”


Covid Cattle Exchange 

Today, the Covid-19 crisis is threatening the farming and wider world, that is why we have decided once again to make use our technology platform to help connect farmers who need to sell animals with farmers who want to buy animals. Just let us know if you are looking for either and we will post it on our Covid Cattle Exchange Listings page.


It could not be easier:

  • Click on the link below to submit your free listing
  • Tell us where you are and what you’re selling or looking for
  • We’ll then post this onto a message board on our website

When you’ve got sorted, let us know and we’ll take the listing down


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