Join the Herd – We are recruiting!

Patrick Bolger

| General

| Mar 4, 2019

Herdwatch team at Balmoral Show 2019

Job Title: Head of Commercial Development

We are looking for a high energy business leader to drive the growth of Herdwatch, the world’s fastest growing SaaS farm management app & platform. It could be you!

Herdwatch is recruiting a high energy business leader to drive the growth of the world’s fastest growing SaaS farm management app & platform through development of new strategic partnerships, enterprise sales, international markets, identification of diversification opportunities and the continued expansion of our membership base.

This appointment is a key hire for the future of the business and will provide genuine leadership opportunities as the business grows.


  • As Head of Commercial Development, you will lead a team of commercially-focused employees with scope for team growth and structural changes where required.
  • You will be responsible for the P&L for  core and new business sales channels.
  • You will add value to the growth activities by identifying and pursuing B2B and B2C/B2F (i.e. Business to Farmer) commercial opportunities and managing associated marketing efforts.
  • You will keep updated on trends and market conditions to expand the company’s commercial activity, and generate increased revenues and sustainable growth.
  • This role will require extensive national and international travel, base location will be flexible within a reasonable distance from HQ.
  • The ideal candidate will possess proven experience in Commercial Development 
  • Proven experience in sales and marketing in a B2B and B2C/B2F environment, and managing relationships with industry influencers, stakeholders and customers.
  • Enthusiastic self-starter, with the ambition and commitment to help build a high-performing sales and marketing team and strategy.
  • You will be expected to work on your own initiative to tight deadlines and deliver ambitious targets of revenue growth.


  • A track record in delivering large software-as-a-service (Saas) or software sales is a must – Farming/Agrifood background and/or knowledge is a plus.
  • Acute commercial awareness with a strategic mindset for digital and direct sales and marketing (B2C/B2F), as well as channel sales and commercial partnerships (B2B).
  • Outstanding communication, organizational and leadership skills – an inspirational leader and influencer.
  • Entrepreneurial spirit, deal maker, adept at identifying and targeting the best opportunities
  • In-depth understanding of market research methods and analysis
  • Solid knowledge of performance reporting and financial/budgeting processes

For more information or to chat about this opportunity contact Daniella Gardiner in FRS Recruitment on daniella@frsrecruitment.com, or apply below.



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