Verified by Herdwatch: Bringing peace of mind to farm to farm sales


| General

| Jan 25, 2021

Verified by Herdwatch - Verify ownership

Herdwatch, the number 1 farm management app, has teamed up with, the Number 1 online sales platform to help more of its members harness the power of data when buying or selling animals. 


Verified by Herdwatch‘ is a new decision support tool that lets farmers share verified animal information including age, breed, movements, latest weights & more with other farmers on the DoneDeal platform.




Sharing this key animal information with other farmers will help increase the value of animals by using data to prove their history and help buyers simplify their purchasing decision, without having to ask for more information or wasting diesel going to see animals without the facts knowing what they are really going to see. 

How does it work ? 

It couldn’t be easier: 

  1. Create a ‘Verified Ad’ using the ‘Orange plus’ button.
  2. Select the animals you want to sell.
  3. Generate a Verified Code 
  4. Use the ‘Copy Code’ button and paste it or type it into DoneDeal when creating your ad. 
  5. The animal information will appear on your DoneDeal ad, it is that easy… 


The ‘Verified by Herdwatch’ feature will let farmers share information such as

  • Breed
  • Age
  • Farm residencies (Number of Movements) 
  • Days on farm
  • Quality Assurance status 
  • Last TB test 
  • Weight 
  • Number of animals for sale

The information on the DoneDeal ad will contain the most up to date animal information meaning that a farmer will have complete confidence on the animals they are purchasing. 


Create your first Verified Ad by tapping the button below 



IMPORTANT: Herdwatch will never send animal information to DoneDeal without you first creating a Verified Ad Code in Herdwatch, and then using the Verified Ad Code to pull the animal information into your ad on The ‘Verified by Herdwatch’ feature is available to all members on the Herdwatch PRO Complete plan (Rep. of Ireland only), you may need to upgrade your membership to access this feature. Go to our Frequently Asked Questions page for more information. 

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